Topic: Bombay Sapphire

Bombay Sapphire’s App Makes Custom Tonics For Your Gin

Experiential marketing meets cocktail hour

As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

Bacardi Issues RFP for U.S. Media Business

Company aims to complete search in March

The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…