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Topic: Bolthouse Farms

Tiny Rebellion Is Doing Well by Doing Good

Effecting positive change can be profitable

Specs Who (Clockwise from top left) Amir Haque, chief strategist; Jennifer Parke, executive creative director; Christy Ferguson, group account director; Lucas Donat, founder, CEO, CCO What Full-service agency Where Santa Monica, Calif. Lucas Donat,…

How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads

The nascent promos zero in on mobile-minded consumers

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the mobile…

Bolthouse Farms Is Fine With You Shaking Your Carrots in Public

Neighbors, however, will complain

Bolthouse Farms once made its Baby Carrots seem sexy, extreme and futuristic. Now, it's shaking things up—with a new spot for Baby Carrot ShakeDowns that gets even more suggestive, as…

Bolthouse Farms Sells Baby Carrots Like Junk Food

Another ANA conference lesson: think bigger

Bryan Reese thought a lot about Doritos in the development of Bolthouse Farms' successful campaign for baby carrots. Reese's attitude was, If Doritos is doing it, we should too. This translated…

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