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Topic: Bolthouse Farms

This Side-by-Side Marketing Test Shows 3 Ways Meerkat Is Soundly Beating Periscope

Some intriguing takeaways

The battle between Meerkat and Periscope for video livestreaming supremacy is going strong, and brands are quickly picking sides. While Meerkat, the SXSW darling, has started inking deals—like the one with CMT and…

Tiny Rebellion Is Doing Well by Doing Good

Effecting positive change can be profitable

Specs Who (Clockwise from top left) Amir Haque, chief strategist; Jennifer Parke, executive creative director; Christy Ferguson, group account director; Lucas Donat, founder, CEO, CCO What Full-service agency Where Santa Monica, Calif. Lucas Donat,…

How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads

The nascent promos zero in on mobile-minded consumers

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the mobile…

Bolthouse Farms Is Fine With You Shaking Your Carrots in Public

Neighbors, however, will complain

Bolthouse Farms once made its Baby Carrots seem sexy, extreme and futuristic. Now, it's shaking things up—with a new spot for Baby Carrot ShakeDowns that gets even more suggestive, as…

Goodness Mfg. Portrait

Trailer Park's brand agency goes big with assignments for brands like Toshiba and ING Direct

Brand advertising was the last piece of the puzzle for Trailer Park, the entertainment marketing agency that has branched out into digital production and advertising. Fulfilling that role is Goodness…

Bolthouse Farms Sells Baby Carrots Like Junk Food

Another ANA conference lesson: think bigger

Bryan Reese thought a lot about Doritos in the development of Bolthouse Farms' successful campaign for baby carrots. Reese's attitude was, If Doritos is doing it, we should too. This translated…

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