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Topic: Boeing

Apple CarPlay, Boeing Black Phone Revealed in New Videos

Mobile tech to spy for

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name…

When Airlines All Look Alike, What's a Marketer to Do?

Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

Perspective: Snoring in Your Seat

Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

Emirates Airline Launches U.S. TV Ad Campaign

StrawberryFrog creates appeal to American nationalism

Emirates Airline has launched a national television campaign in the United States, the airline's creative agency StrawberryFrog announced today. The spot, which began airing Tuesday, touts Emirates' growing fleet of Boeing…

For Winsor, crowdsourcing is a family affair

You have to hand it to John Winsor, former Crispin exec and founder of Victors & Spoils. He really walks the walk when it comes to his belief in…

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