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Wrigley Rolls Out Caffeinated Gum 'Alert' CPG giant will join energy gum space with campaign featuring TV, radio, digital

Wrigley is entering the energy gum market with its new Alert Energy Caffeine Gum brand, targeting 25-to-49-year-olds who, per the company, "want a portable product that lets them control their…

March 8, 2013, 1:36 PM EST

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