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Topic: Beverage

Mountain Dew's Puppy Monkey Baby Super Bowl Spot Is as Odd as It Is Addictive

First in-game ad for the brand since 2000

Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together. Why risk segmenting your audience (What if someone likes…

Will This Niche Beverage Company's Super Bowl Spot Be a Surprise Hit?

Barton F. Graf extends absurdist campaign to Big Game

Bai, the maker of low-calorie health beverages, will make its first Super Bowl appearance with a commercial by Barton F. Graf. What's more, the brand has elevated Barton to lead…

There's a Tiny, Adorable, Rather Messy Kitchen in Each Bottle of This Japanese Drink

Miniature artwork showcases Kirin's 'Kitchens of the World'

If you want a drink that tastes like an entire kitchen, Japanese beverage marketer Kirin might suggest its Salt and Fruit soda. A new spot from the brand features a…

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

Social Data Uncovers Brand, TV Show Affinity

Exclusive research from Bluefin Labs

To reach consumers most likely to mention Walmart on social media, marketers might have luck targeting shows with, well, less than lofty themes. Recently released research shows that people who create…

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