Topic: Betty Crocker

Can Betty Crocker’s Upgraded App Attract a New Generation of Home Cooks?

15,000 recipes, plus interactive checklists

Betty Crocker wants to capture the loyalty of a new generation of home cooks, who have grown up using technology in every aspect of their lives, with a free app…

General Mills Ramps Up Social for 37 Brands

Implements Spredfast for cross-platform management

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook,…

Best Female Brand Mascots

These women rule

They’ve been with us for over a century now, greeting shoppers in store aisles, striking a pose on packaging, and popping up in TV spots and on the Web. If…

Betty Crocker Gets Vampy With a 'True Blood' Cocktail

Check out her other TV-inspired recipes

Betty Crocker, that old-school American hospitality queen, mixes a mean True Blood-inspired cocktail. If you think about it, it makes perfect sense. No, it doesn't. But that's not stopping the…