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Topic: Beats by Dre

Beats By Dre Returns Gatorade's Serve With Its Own Flashy Serena Williams Ad

But whose spot is the winner?

It's fun—though perhaps not for the brands—when a big celebrity appears in two major ad campaigns in the same week. It's now happened this week with Serena Williams, who appeared…

Crowds Ignore a Disguised Cristiano Ronaldo in This Product Launch Stunt

Few want to play with the soccer star, and fewer want his number

Hunky football superstar Cristiano Ronaldo is immediately recognizable around the world (that gorgeous face!). But stuff him into a padded suit, add scruffy facial hair and ratty clothes and he…

Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar

New ad set to Jay Rock's 'Pay for It'

Beats by Dre is back to motivate you, and this time it's enlisted Cam Newton. The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless…

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?

Neymar Jr. and a galaxy of other stars

Good lord, Beats by Dre is getting great at sports commercials. We wrote at length last month about how the music company and ad agency R/GA have teamed up to make…

Lacoste Takes One Giant Leap in Top YouTube Brand Videos

Plus, Taco Bell's Ronald McDonalds maintain momentum

Fans of first kisses may want to check out Lacoste’s Big Leap ad. The 30-second spot likens that heartstopping moment to the thrill of jumping off a building. Taco Bell’s brilliant…

Richard Sherman Can't Cover the Wiener

Seahawks star's Beats by Dre spot topped by Oscar Mayer spoof

Since his stellar defense helped put his team in the Super Bowl and his amped-up post-game interview put him at the center of a media storm, Seattle Seahawks defensive back…

Seahawks' Richard Sherman Gets Hounded by Media in This Perfectly Timed Ad

Beats by Dre spot airs same day as post-win trash talk

This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game…

Kevin Garnett's New Beats by Dre Ad Is Tough, Brave and Relentless

Fighting doubts and a racist taunt

"Hear what you want" is the theme of this intense, nearly three-minute Beats by Dre spot starring Brooklyn Nets star Kevin Garnett, who's shown using the brand's wireless studio headphones…

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

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