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Topic: Baseball

New Era Takes Baldwin-Krasinski Rivalry to the JumboTron

With the Yankees and Red Sox tied atop the American League East and playing each other this weekend, it's time for Alec Baldwin and John Krasinski to renew their trash-talking…

August 5, 2011, 1:05 PM EDT

MLB Goes Tweet-Crazy for Home Run Derby Batters and All-Stars will connect with fans through social media

Major League Baseball is going all-out with “one of the most immersive social media events in MLB history” for tonight’s Home Run Derby, where some of baseball’s top batters will…

July 11, 2011, 4:15 PM EDT

Would You Pay $1000 for Jeter's Dirty Sock? Marketers plan to make big bucks off of the shortstop's 3000th hit

Yankees fans are champing at the bit to see Derek Jeter finally reach his 3000th hit—something that no Yankee has ever done—and with only three hits to go, that feat…

July 7, 2011, 1:41 PM EDT

Baldwin and Krasinski's Baseball Bickering Claims Innocent Bystander

Alec Baldwin and John Krasinski are back for round three of their Yankees-Red Sox trash talking on behalf of New Era caps, and this time there's collateral damage—a dog gets…

June 6, 2011, 5:35 PM EDT

San Francisco Giants Join the 'It Gets Better' Campaign

The world champion San Francisco Giants this week became the first professional sports team to fashion a PSA for the "It Gets Better" national anti-homophobia campaign. "There's no place in…

June 2, 2011, 8:55 AM EDT

Baldwin and Krasinski Take Their Baseball Rivalry to Next Level

Holy cow! New Era Caps and ad agency Brooklyn Brothers go yard with "One Hitter," their second spot featuring NBC stars Alec Baldwin and John Krasinski as warring supporters of,…

May 16, 2011, 7:36 AM EDT

Pepsi Max Shucks Corn in 'Field of Dreams' Homage

If you thought Taco Bell was going back a long way with its recent send-up of Wedding Crashers, wait until you see this new Pepsi Max ad from TBWA\Chiat\Day, which…

April 21, 2011, 8:21 AM EDT

A Yankees Foul Ball? A Yonkers woman is suing the team for trademark infringement over its logo

A Yonkers woman is claiming that one of the most indelible logos in sports was stolen. Tanit Buday is suing the New York Yankees in Manhattan Federal Court, claiming that the…

April 20, 2011, 6:47 AM EDT

Baldwin, Krasinski talk trash in New Era ad

The Yankees and Red Sox play this afternoon for the first time this year. And while the Sox are 0-6 and already four games behind the Yanks (and five behind…

April 8, 2011, 11:49 AM EDT

Yankees' Taco Bell spot not very nourishing

If you've been watching playoff baseball on TBS, you've seen this spot with New York Yankees manager Joe Girardi and pitcher Mariano Rivera advertising's Taco Bell's XXL Chalupa. A guy…

October 13, 2010, 10:33 AM EDT