Baseball | Adweek

Topic: Baseball

San Francisco Giants Join the 'It Gets Better' Campaign

The world champion San Francisco Giants this week became the first professional sports team to fashion a PSA for the "It Gets Better" national anti-homophobia campaign. "There's no place in…

June 2, 2011, 8:55 AM EDT

Baldwin and Krasinski Take Their Baseball Rivalry to Next Level

Holy cow! New Era Caps and ad agency Brooklyn Brothers go yard with "One Hitter," their second spot featuring NBC stars Alec Baldwin and John Krasinski as warring supporters of,…

May 16, 2011, 7:36 AM EDT

Pepsi Max Shucks Corn in 'Field of Dreams' Homage

If you thought Taco Bell was going back a long way with its recent send-up of Wedding Crashers, wait until you see this new Pepsi Max ad from TBWA\Chiat\Day, which…

April 21, 2011, 8:21 AM EDT

A Yankees Foul Ball? A Yonkers woman is suing the team for trademark infringement over its logo

A Yonkers woman is claiming that one of the most indelible logos in sports was stolen. Tanit Buday is suing the New York Yankees in Manhattan Federal Court, claiming that the…

April 20, 2011, 6:47 AM EDT

Baldwin, Krasinski talk trash in New Era ad

The Yankees and Red Sox play this afternoon for the first time this year. And while the Sox are 0-6 and already four games behind the Yanks (and five behind…

April 8, 2011, 11:49 AM EDT

Yankees' Taco Bell spot not very nourishing

If you've been watching playoff baseball on TBS, you've seen this spot with New York Yankees manager Joe Girardi and pitcher Mariano Rivera advertising's Taco Bell's XXL Chalupa. A guy…

October 13, 2010, 10:33 AM EDT

Mr. Steinbrenner loomed large in ads, too

George Steinbrenner was the last of the old-school sports owners: larger than life, outspoken, controversial. He was also the first of a new breed to emerge in the '70s:…

July 13, 2010, 12:14 PM EDT

'Beyond Baseball' back for a second season

Today is Opening Day for Major League Baseball—a day of hope and unlimited possibility for every baseball fan in America, even those on the north side of Chicago. It's…

April 5, 2010, 4:00 PM EDT

PlayStation has no time for baseball's MVPs

Sony PlayStation's "director of game accuracy," Kevin Butler, has returned to his favorite hobby: insulting American League MVPs to help promote the baseball video-game series MLB: The Show.…

March 1, 2010, 10:09 AM EST

Orioles pitcher injured shooting ad for team

Fate's mysterious vendetta against my hometown Baltimore Orioles has claimed another victim in hotshot pitcher Brad Bergesen, who injured himself in December filming an ad for his team.…

February 17, 2010, 10:57 AM EST