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Topic: Baseball

New Era's Chicago Rivalry Wraps With an Epic Staredown

Offerman and Robinson suddenly speechless

The Brooklyn Brothers deliver another hit in their humorous "Chicago vs. Chicago" series for sports-cap maker New Era that stars NBC sitcom actors Nick Offerman, a Cubs fan, and Craig…

Play Ball: Tribune, DirecTV Sign New Carriage Deal

Pact restores games access to more than 5 million viewers

Just in time for baseball season, Tribune Broadcasting and DirecTV signed a new carriage agreement covering Tribune's 23 TV stations in 19 markets and the national cable network WGN America. The…

Krasinski and Baldwin Playing With Fire in Latest New Era Spot

Red Sox-Yankees bickering heats up

The Red Sox and Yankees begin another series tonight, which means yet another installment—the fifth overall—in New Era's trash-talking ad series (via the Brooklyn Brothers) between Boston fan John Krasinski…

Easton's Slugger Can Hit Damn Near Anything

Brand follows viral hit with another feat of fakery

Earlier this month, Easton sports gear scored a viral hit with its "Ultimate Batting Practice" video, which was viewed more than 2 million times on YouTube. Well, if you liked…

New Era Takes Baldwin-Krasinski Rivalry to the JumboTron

With the Yankees and Red Sox tied atop the American League East and playing each other this weekend, it's time for Alec Baldwin and John Krasinski to renew their trash-talking…

MLB Goes Tweet-Crazy for Home Run Derby

Batters and All-Stars will connect with fans through social media

Major League Baseball is going all-out with “one of the most immersive social media events in MLB history” for tonight’s Home Run Derby, where some of baseball’s top batters will…

Would You Pay $1000 for Jeter's Dirty Sock?

Marketers plan to make big bucks off of the shortstop's 3000th hit

Yankees fans are champing at the bit to see Derek Jeter finally reach his 3000th hit—something that no Yankee has ever done—and with only three hits to go, that feat…

Baldwin and Krasinski's Baseball Bickering Claims Innocent Bystander

Alec Baldwin and John Krasinski are back for round three of their Yankees-Red Sox trash talking on behalf of New Era caps, and this time there's collateral damage—a dog gets…

San Francisco Giants Join the 'It Gets Better' Campaign

The world champion San Francisco Giants this week became the first professional sports team to fashion a PSA for the "It Gets Better" national anti-homophobia campaign. "There's no place in…

Baldwin and Krasinski Take Their Baseball Rivalry to Next Level

Holy cow! New Era Caps and ad agency Brooklyn Brothers go yard with "One Hitter," their second spot featuring NBC stars Alec Baldwin and John Krasinski as warring supporters of,…

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