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Topic: Baseball

Big Papi's World Series Run Means a Cool Million in Ad Bucks

And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

Boston Blowout Doesn’t Put a Damper on World Series Ratings

Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

Sports Fans Slowly Move From TV to the Internet

But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

The Social Sports Site That Aims to Win Over Madison Avenue

LockerDome’s direct line to fans

Beyond the serious baseball fan, Jordan Swagerty isn’t exactly a household name. But thanks to an up-and-coming social sports site called LockerDome, many more of those who follow sports are…

Baseball Legend Vin Scully Pinch Hits on Twitter

Hall of Famer taking over @Dodgers for tonight's game against Yankees

Long before the Internet and ESPN put every pitch and hit in your face and at your fingertips, Vin Scully's voice was the tenor of American baseball. For decades, beginning with…

MLB 'Fan Cave' Nerds Out Like Never Before With Fancy New High-Tech Toys

Breakfast unveils 'Mission Control'

Here's a fun toy for obsessive baseball geeks: the new "Mission Control" installation at MLB's "Fan Cave" space in downtown New York. There, each year, a selection of the sport's…

Dick's Sporting Goods Makes a Baseball Ad for the Ages

Inside Anomaly's masterful, single-take spot

IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf…

No Hall of Famers Means No Text for Times' Sports Section

NYT prints empty page in Thursday's paper

Every year, the members of the Baseball Writers Association of America (BBWA) vote to decide who among the sport’s top players deserves a spot in the Baseball Hall of Fame.…

There Is Crying in Baseball, and Kleenex Has You Covered

MLB tissues great for Yankee fans in particular

Just in time for Derek Jeter's broken ankle and the bitter tears of Yankee fans everywhere, Kleenex is offering customizable oval tissue boxes with postseason baseball themes. As a lifelong…

ESPN Renews MLB Rights Deal Through 2021

Network’s investment in baseball doubles to $5.35 billion

As the Book of Revelations would have it, 666 is the number of the beast. Tack six zeroes on the end and it’s also the annual fee ESPN will pay…

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