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Topic: Bartle Bogle Hegarty

Publicis Groupe Is the Big Winner in Samsung's Global Review Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

October 1, 2014, 12:58 PM EDT

It's What You Do With Big Data That Counts Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

September 29, 2014, 6:04 PM EDT

Ad of the Day: Grab KFC for Lunch, and You'll Quickly Meet and Marry the Love of Your Life A truly whirlwind romance from BBH London

The KFC toasted burrito is all about getting more from your lunch break. Like, say, meeting, courting and marrying the love of your life. In a new spot from BBH London,…

September 12, 2014, 12:19 PM EDT

Ogilvy's Calle Sjöenell Heads to Lowe Brindfors Becomes creative chief at Swedish shop

Ogilvy & Mather's Calle Sjöenell is heading back to his native Sweden to become chief creative officer at Lowe Brindfors. At his new agency, Sjöenell will succeed executive creative director Rickard…

August 14, 2014, 2:56 PM EDT

Gwyn Jones Steps Down as CEO of BBH Neil Munn, COO and ex-Unilever marketing leader, takes top job

Gwyn Jones has unexpectedly stepped down as CEO of Bartle Bogle Hegarty, two years after Publicis Groupe took full control of the London-based agency. Jones, who has spent his entire 27-year…

August 5, 2014, 10:15 AM EDT

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

BBH and Scooter Braun Launch a Production Company The Creative Studio will create short and long-form content

Pelle Sjoenell, chief creative officer of Bartle Bogle Hegarty in Los Angeles, has taken on a new, secondary mission: leading agency contributions to a new joint venture with Scooter Braun's…

June 20, 2014, 7:24 PM EDT

Wieden + Kennedy Shanghai Finds ECD at JWT Yang Yeo will join the agency in August

Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.  Yang Yeo, North Asia ecd and China chairman at JWT, will…

June 17, 2014, 12:38 PM EDT

TBWA Will Create Global Ads for Sotheby's London office lands assignment without a pitch

It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired…

June 11, 2014, 5:20 PM EDT

You Need More Than Great Ads to Win at Cannes Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

June 9, 2014, 9:54 PM EDT

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