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Topic: Bank Of America

After This T-Ball Player's Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True

Latest work from Hill Holliday

Three-year-old Cooper Buell probably never dreamed that his adorable celebratory dance during his Little League T-ball game would lead to a meeting with two Major League ball players. But after…

5 Things Advertisers Should Know About Twitter's NFL Livestreaming Deal

Brands seem to already approve

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the…

Can Marketers Stop Ad Blocking by Offering Free Mobile Data?

Aquto pitches brands on a consumer-friendly strategy

BARCELONA, Spain—Would free data be enough of an incentive for people to turn off their ad blockers? With all the chatter about what Apple's ad-blocking technology means for the fate of…

Technology Isn't Just Moving Us Beyond Cash. It's Changing the Definition of Money

Bank of America's Tariq Hassan on the future of finance

brightcove.createExperiences(); There's a revolution going on in new high-tech options for consumers to handle their finances, and it could eventually…

Bank of America Chooses Hill Holliday to Handle Its Consumer Advertising

Shift follows a review of roster shops

Interpublic's Hill Holliday has substantially increased its mandate from Bank of America, adding the client's consumer advertising assignment following a review of roster agencies, according to sources close to the…

How Hearst's Troy Young Is Redefining the Role of a Magazine Executive

The digitally minded leader has his finger on the pulse

Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets…

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

It's all about targeting copy and images

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for…

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Antique Cars Can Sell Anything—Even Boring Retirement Funds

How banks use the old classic automobile trick

Investment services have always had a tough time when it comes to marketing. For as much as we all want to amass piles of money, the idea of investing it…

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