Topic: Banana Republic
Type
Men's Fitness Magazine Is Remade as a Lifestyle Brand
Thanks to editor David Zinczenko
Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is…
Publicis Buys AR New York
Fashion-forward agency now part of global luxury offering
Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed. AR New York, founded in…
'Bon Appétit' Gives Blessing to Fave Foods
Condé Nast's epicurean title puts its stamp of approval on consumer goods
If you thought salt was salt, you’d be wrong. According to Bon Appétit, there is a brand of salt that rises above all others—and the magazine is going to reveal it,…
Banana Republic Gets 'Mad Men' Makeover
Collaboration offers shoppers '60s style
Banana Republic is going to make you look more like Don Draper and Joan Harris. The brand is teaming up with AMC’s Mad Men to produce a collection of '60s-inspired…
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