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Topic: Banana Republic

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Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

How Banana Republic Moved From Skinny Models to Gay Guys Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

June 25, 2014, 9:27 PM EDT

Pinterest Adds Do-It-Yourself Advertising to Promoted Pins Brands test new tools

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools. "We've added…

June 5, 2014, 10:00 AM EDT

Men's Fitness Magazine Is Remade as a Lifestyle Brand Thanks to editor David Zinczenko

Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is…

April 28, 2013, 11:50 PM EDT

Publicis Buys AR New York Fashion-forward agency now part of global luxury offering

Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed. AR New York, founded in…

December 4, 2012, 2:46 PM EST

'Bon Appétit' Gives Blessing to Fave Foods Condé Nast's epicurean title puts its stamp of approval on consumer goods

If you thought salt was salt, you’d be wrong. According to Bon Appétit, there is a brand of salt that rises above all others—and the magazine is going to reveal it,…

August 6, 2012, 6:24 AM EDT

Banana Republic Gets 'Mad Men' Makeover Collaboration offers shoppers '60s style

Banana Republic is going to make you look more like Don Draper and Joan Harris. The brand is teaming up with AMC’s Mad Men to produce a collection of '60s-inspired…

June 22, 2011, 5:16 AM EDT

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