Advertisement

Topic: Banana Republic

Instagram Takes Another Step Toward E-Commerce

Has its eye on click-to-shop ads

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product…

Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It

The Gap releases a micro-series made for repeat

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way…

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands

Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

How Banana Republic Moved From Skinny Models to Gay Guys

Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

Pinterest Adds Do-It-Yourself Advertising to Promoted Pins

Brands test new tools

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools. "We've added…

Men's Fitness Magazine Is Remade as a Lifestyle Brand

Thanks to editor David Zinczenko

Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is…

Publicis Buys AR New York

Fashion-forward agency now part of global luxury offering

Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed. AR New York, founded in…

'Bon Appétit' Gives Blessing to Fave Foods

Condé Nast's epicurean title puts its stamp of approval on consumer goods

If you thought salt was salt, you’d be wrong. According to Bon Appétit, there is a brand of salt that rises above all others—and the magazine is going to reveal it,…

Banana Republic Gets 'Mad Men' Makeover

Collaboration offers shoppers '60s style

Banana Republic is going to make you look more like Don Draper and Joan Harris. The brand is teaming up with AMC’s Mad Men to produce a collection of '60s-inspired…

Advertisement