Advertisement

Topic: BabyCenter

More Agencies Are Finding Their Own Entrepreneurial Spirit by Partnering With Startups

Publicis Groupe, WPP bring fresh ideas back to clients

As clients continue to demand more—more content, more impressions, more innovation—the largest agencies are taking some of their best lessons from smaller shops just getting started. From WPP to Publicis Groupe,…

A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families

Parents applaud (and reward) brands that reflect reality

We all know by now that the American family looks a lot different than it used to. Whether defined by LGBT parents, nonmarried parents or stay-at-home dads, two out of…

Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience

Smartphones help them through the entire purchasing process

Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about…

Nestlé Wants to Make Sure U.S. Hispanic Moms Know What Nido Is

Tapping baby bloggers to spread the word

Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk. But with the boom…

Infographic: How Becoming a Mom Changes Millennials' Buying and Media Habits

Their favorite brands and devices

As we'll all (hopefully) take a moment to recognize Sunday, becoming a mother is one of the biggest and most important decisions a woman makes in her lifetime—and it doesn't…

How Johnson & Johnson's BabyCenter Thinks Local by Going Global

The site produces unique content for moms across 14 countries

The average pregnancy in France lasts 41 weeks; the global average is 40 weeks. It's a small difference, but enough of a nuance for online parenting site BabyCenter to spin…

Study Shows Which Mobile Ads Get Millennial Moms' Attention

77% of U.S. mothers respond to pics of babies

Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the…

Moms Shopping for Baby Gear Are Swayed by Online Recommendations

BabyCenter survey charts the trend among different income brackets

A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear. Findings from the Johnson & Johnson-owned site indicate…

Fisher-Price Targets Millennial Moms for the Royal Baby's Birthday

While underscoring BabyCenter's ad sales prowess

The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But…

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

Advertisement