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Topic: BabyCenter

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Moms Shopping for Baby Gear Are Swayed by Online Recommendations BabyCenter survey charts the trend among different income brackets

A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear. Findings from the Johnson & Johnson-owned site indicate…

September 2, 2014, 10:43 AM EDT

Fisher-Price Targets Millennial Moms for the Royal Baby's Birthday While underscoring BabyCenter's ad sales prowess

The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But…

June 30, 2014, 5:37 PM EDT

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

April 4, 2014, 5:18 PM EDT

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

April 1, 2014, 10:57 AM EDT

Ad Wreck VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

November 6, 2012, 12:00 AM EST

Birthing Classes? Yes, There's an App for That BabyCenter bringing content to tech-savvy moms-to-be

Some expectant mothers aren't too keen on the idea of commuting to a class to practice breathing exercises with complete strangers. But thanks to BabyCenter's new Birth Class iPad app—launched in conjunction with the…

August 16, 2012, 12:10 PM EDT

Those Multitasking, Smartphone, Connected TV-loving Moms Study shows moms are among the earliest and most dedicated media consumers

Capping off what has been a tumultuous week in the media for motherhood, a new study looks to dismantle any preconceived notions of "the Luddite mom." Working with Nielsen, BabyCenter released…

April 19, 2012, 2:43 PM EDT

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