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Topic: Avidan Strategies

Droga5 Wins Hotly Contested Sausage Pitch

Add Johnsonville to the brands the agency amassed this year

Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire. Johnsonville Sausage has selected the New York shop to handle its creative business after a review, Johnsonville has…

McCann Erickson Is Cigna's New Lead Creative Agency

OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

3 Agencies Jockey for Cigna's Ad Account

HMO spends nearly $35 million on media annually

A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies…

Arnold Wins ADT's Creative Business [Updated]

SapientNitro takes digital and MediaCom will handle media

Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed. Arnold, pitching out of its Boston office,…

Contenders Prepare for ADT Finals

Company holds separate pitches for creative, digital, media

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying. Each piece of the business constitutes a separate but…

ADT Reviews Its Advertising Business

Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

Merck Names Second Global Shop For OTC Brands

Assignment will be backed by $50 million in media spending

Publicis has become Merck's second global agency for non-prescription brands. The Publicis Groupe agency beat three other contenders—Grey, Deutsch and Saatchi & Saatchi—to win the assignment, which will be backed by…

Merck Trims Field in Global Creative Review

Cut to 2 follows pitches earlier this week

The odds of the finalists in Merck's global creative review just improved. The company has eliminated Saatchi & Saatchi and Deutsch, following agency presentations at Merck earlier this week. That leaves…

Merck's Global Creative Review Covers 3 Drugs

Total media spending estimated at $50 million

The Merck & Co. consumer brands in play in the company’s global creative review are Dr. Scholl’s, Miralax and an incontinence drug for women that’s shifting from prescription to over-the-counter…

Merck Confirms Global Creative Search

Pharma giant seeks another shop to handle OTC brands

Merck & Co. has confirmed that its consumer products group is looking to hire another global agency to work on its over-the-counter, nonprescription brands. Euro RSCG is Merck’s lead global agency…

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