Topic: Automotive advertising
For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…
Lincoln has purchased a Super Bowl XLVII spot—its first commercial during the big game—that its marketing brass says will be “extremely social.” Reps for the Ford Motor Company have been tight-lipped regarding…
Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…
Ford Motor Company earlier today unveiled the 2013 Fusion model, which will go on sale this fall behind a big integrated push from the brand and spokesperson Ryan Seacrest. It's…
This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson. Many of the…
While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report…
Local auto ads have never been known for their subtlety, but some went too far, according to the Federal Trade Commission. Five dealers around the country agreed to settle with…
