Automotive advertising | Adweek
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Topic: Automotive advertising

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Adweek's Top 5 Commercials of the Week: April 11-18 Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

April 18, 2014, 8:00 AM EDT

Study: Facebook Ads Influence Car Shoppers Mid-Funnel Research revs up social advertising narrative

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform…

January 15, 2014, 9:00 AM EST

Avis, Zipcar Deal Meets Marketing Challenges Word-of-mouth essential to car-sharing business model

For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…

January 15, 2013, 6:04 AM EST

Lincoln's 'Social' Super Bowl Spot; New Branding Strategy Automaker unveils integrated campaign and in-house agency

Lincoln has purchased a Super Bowl XLVII spot—its first commercial during the big game—that its marketing brass says will be “extremely social.” Reps for the Ford Motor Company have been tight-lipped regarding…

December 3, 2012, 6:00 AM EST

Scrap Value Chicago agency shows its auto industry mettle with 24-hour junk car race

Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…

October 11, 2012, 5:06 PM EDT

Fast Chat: Ford's Jim Farley Talks 'Fusion' Marketing Marketing chief dishes on Facebook and car apps

Ford Motor Company earlier today unveiled the 2013 Fusion model, which will go on sale this fall behind a big integrated push from the brand and spokesperson Ryan Seacrest. It's…

September 18, 2012, 5:34 PM EDT

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

Analyst: Auto to Steer Banner Upfront Haul Increased sales will lead to record windfall in spring bazaar

While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report…

March 27, 2012, 2:42 PM EDT

FTC Cracks Down on Deceptive Auto Ads Five local dealers forced to pull ads

Local auto ads have never been known for their subtlety, but some went too far, according to the Federal Trade Commission. Five dealers around the country agreed to settle with…

March 15, 2012, 10:38 AM EDT

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