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Topic: Australia

Well-Crafted PSA Shows How Subtle Racism Makes People 'Feel Like Crap'

Made for Australia, but with a universal message

Racism doesn't just manifest in overt statements and gestures. It can also take shape in more subtle ways—and still have devastating effects. A powerful new spot from Australian public mental health…

Adman Is Selling More Than His Crappy Old Car in This Ridiculous Faux-Epic Ad

A bit of agency self-promotion, too

Entertainingly overblown homemade ads for used cars are now part of a burgeoning tradition. But an Australian adman, backed by his agency, is throwing his hat into the ring to…

Carlton Draught Is Re-Airing This Awesomely Cheesy '80s Ad to Go With Its '70s Can

The earnestness goes down smooth

Oh, the 1980s. Such quaint times. The tank tops. The big hair. The now-unsettling sense of enthusiasm. Even though the '80s revival was so 2000s, Carlton Draught is still dusting…

No Situation Is Too Odd or Physically Impossible for These Strange Lending Ads

Campaign won silver at Cannes

Insanity reigns in this campaign for Australian short-term lending service Nimble, which is apparently the perfect solution for man pregnancy and other unexpected life events. Created by agencies Proximity Brisbane and…

DDB Australia's Chris Brown Takes New York CEO Role

Peter Hempel shifts to CEO of DDB Group

DDB has reached into its Australian group again to find a leader for its New York office. Chris Brown, who since 2012 has been Australian CEO of DDB Group, is now…

McCann Australia's John Mescall Becomes Global ECD

A creative leader behind 'Dumb Ways to Die'

McCann Erickson has promoted John Mescall, executive creative director of McCann Australia, to global ecd. In his new role, the Melbourne-based Mescall will move to New York. He joins recently hired…

McCann Melbourne's 'Guilt Trips' Train Campaign Wins Creative Effectiveness Grand Prix

Victory on other side of the tracks

CANNES, France—McCann Melbourne, which won a record five Grand Prix last year for "Dumb Ways to Die," won the 2014 Creative Effectiveness Grand Prix here on Monday for a different…

Waiting in Line Goes From Boring to Brutal in Free-Sample Stunt

Testing the limits of a cheapskate's endurance

How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard…

The Greatest Advertising Idea Ever Is Here, and It Will Make You Hate the Business

A game changer, without a doubt

"Who needs a fucking idea these days when you've got an awesome piece of tech?" Those are the wise words of Steve Back from Ogilvy Australia in the case study below,…

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O

Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

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