Topic: Attention

How Food Brands Can Nail Instagram

It's all about showing some personality

With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands. A review of more than 8 million food…

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

Kirshenbaum Bond Senecal Gets a Social Media Buddy

Fellow MDC shop Attention joins KBS' group

Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners. Attention, a social media shop that MDC acquired in 2009, will now…