Topic: Atlas Solutions

Google Cracks Down on Marketers' Access to Data

Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

Facebook's New People-Based Ad Technology Is 'Marketing Nirvana'

Pepsi and Intel are early testers as social net unleashes data

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to…

Facebook, Microsoft Execs Discuss Atlas Deal

Not about creating an ad network, says Facebook's Brian Boland

Over the past few months, reports that Facebook would acquire the Atlas Solutions ad server from Microsoft has fueled both speculation that the social network was prepping an external ad network…

Facebook Announces Atlas Solutions Acquisition From Microsoft

Deal improves social network’s attribution capabilities

Facebook's much-reported plan to acquire Microsoft's Atlas ad server is finally a go. On Thursday the companies announced the acquisition agreement. However, a number of industry veterans have questioned the buy, pointing to…

Reports: Facebook in Talks to Buy Atlas Solutions From Microsoft

Deal could lay the groundwork to build the ultimate ad network

The rise of an external Facebook ad network could be closer than ever. The social network is looking into buying Atlas Solutions from Microsoft, according to reports published Thursday by…