Topic: Atlas Solutions
Type
Facebook, Microsoft Execs Discuss Atlas Deal
Not about creating an ad network, says Facebook's Brian Boland
Over the past few months, reports that Facebook would acquire the Atlas Solutions ad server from Microsoft has fueled both speculation that the social network was prepping an external ad network…
Facebook Announces Atlas Solutions Acquisition From Microsoft
Deal improves social network’s attribution capabilities
Facebook's much-reported plan to acquire Microsoft's Atlas ad server is finally a go. On Thursday the companies announced the acquisition agreement. However, a number of industry veterans have questioned the buy, pointing to…
Reports: Facebook in Talks to Buy Atlas Solutions From Microsoft
Deal could lay the groundwork to build the ultimate ad network
The rise of an external Facebook ad network could be closer than ever. The social network is looking into buying Atlas Solutions from Microsoft, according to reports published Thursday by…
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