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Topic: Arrow

How Greg Berlanti Produces 4 Interwoven DC Superhero Shows Simultaneously for The CW

He’s making it up on the fly—and making TV history

The superheroes at the center of The CW's four DC Comics-based shows—The Flash, Arrow, Supergirl and DC's Legends of Tomorrow—have pulled off some incredible feats, but there's some things that…

Here's How The CW Is Forging Its Own Digital Path, Without Hulu

Exclusive, in-season streaming rights are key

This week, as The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise. The network's five-year deal with…

The CW's Superhero Shows Power the Network to Double-Digit Upfront Gains

Both of CBS Corp.'s networks wrap upfronts

Today, CBS Corp. settled all upfront business. Shortly after CBS made good on chairman and CEO Leslie Moonves' vow for double-digit CPM increases, its sister network, The CW, has done the same,…

Here's a Brief Tour of DC's Television Universe

What's on the air, what's on the way

DC Entertainment has become a major force in the television world over the past few months thanks in large part to an aggressive slate at the CW, but there's more…

How DC Became the Hero That Television Deserves

Marvel? Meh. The small screen belongs to a new breed of old favorites

From Superman and Wonder Woman to The Flash, more than 10,000 characters populate the universe of DC Entertainment. For TV networks seeking a foothold in a world of increasing competition…

The More Things Change: What's Old Is New Again at the CW

Flash is a go, Carrie skips off into the sunset, Star-Crossed falls, and Tomorrow People is yesterday's news

There are few surprises on the CW's upfront schedule, besides virgins. It's a good time for the network's comic-book-heavy prime-time lineup: Arrow will be joined by spinoff The Flash in…

ABC Is Top Banana in 4A’s Homes

ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

The CW Gives Back-Nine Orders to All 3 New Dramas

Full seasons await The Originals, The Tomorrow People and Reign

The CW on Monday announced it has granted back-nine orders for its three freshman series, committing to full-season runs for The Originals, The Tomorrow People and Reign. The network was the…

Ratings: More Slippage on Wednesday Night

Ironside wobbles to the brink of cancellation, Super Fun Night dims

Erosion continues to plague the Wednesday night broadcast lineup, as new shows and returning veterans once again suffered significant ratings reversals. Per Nielsen live-plus-same-day data, every network series took a hit…

The CW Gets Social With Ford

In new campaign, viewers evangelize for the 2014 Fiesta

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…

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