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Topic: Arrow

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The More Things Change: What's Old Is New Again at the CW Flash is a go, Carrie skips off into the sunset, Star-Crossed falls, and Tomorrow People is yesterday's news

There are few surprises on the CW's upfront schedule, besides virgins. It's a good time for the network's comic-book-heavy prime-time lineup: Arrow will be joined by spinoff The Flash in…

May 15, 2014, 11:53 AM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

The CW Gives Back-Nine Orders to All 3 New Dramas Full seasons await The Originals, The Tomorrow People and Reign

The CW on Monday announced it has granted back-nine orders for its three freshman series, committing to full-season runs for The Originals, The Tomorrow People and Reign. The network was the…

November 11, 2013, 5:18 PM EST

Ratings: More Slippage on Wednesday Night Ironside wobbles to the brink of cancellation, Super Fun Night dims

Erosion continues to plague the Wednesday night broadcast lineup, as new shows and returning veterans once again suffered significant ratings reversals. Per Nielsen live-plus-same-day data, every network series took a hit…

October 10, 2013, 1:59 PM EDT

The CW Gets Social With Ford In new campaign, viewers evangelize for the 2014 Fiesta

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…

October 2, 2013, 5:59 PM EDT

VIDEO: How to Make the Perfect Comic Book TV Show After Comic-Con, Sam Thielman chooses his candidates for small-screen glory

As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman…

July 25, 2013, 1:45 PM EDT

CBS Wins Prime-Time Ratings Crown Tiffany net takes the 18-49 title for the first time in 21 years

After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics. Per Nielsen, CBS…

May 22, 2013, 3:09 PM EDT

The CW Stacks Up the Sci-Fi Fall schedule seeds new dramas in mid-week

The CW today announced a radical tinkering of its prime-time Feng Shui, shifting two bubble series to Monday nights and placing its new series in unexpected time slots. The new lineup…

May 16, 2013, 4:56 PM EDT

The CW Stocks Up on Sci-Fi Network Orders Four New Dramas, Renews Nikita and Carrie Diaries

Although it won’t formally unveil its 2013-14 schedule for another week, the CW on Thursday effectively mapped out the entirety of its 2013-14 programming strategy. In addition to its previously announced…

May 9, 2013, 7:40 PM EDT

The CW Renews 3 Drama Series Arrow, Supernatural, Vampire Diaries to return in 2013-14

The CW has renewed three series for the 2013-14 broadcast season, ordering a fresh slate of newcomer Arrow and veteran performers The Vampire Diaries and Supernatural. Arrow achieved the goal of…

February 11, 2013, 5:19 PM EST

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