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Topic: Apple

Samsung Punches Apple Again, and It Hurts So Good

72andSunny campaign improving with age

Samsung's ads are suddenly cooler than Apple's. There, with tears in my eyes and fingers trembling on my Mac keyboard, I wrote the words I never thought I'd write. Seriously,…

iPhone 5's 'Rubberband' Feature Allows It to Swell Into an iPad

Aatma's concept models now just getting silly

Aatma Studio has a habit of rolling out prediction videos for Apple products, inadvertently making them way cooler than the real thing. Its latest concept clip, for the imminent iPhone…

Notable Taskmaster Martin Scorsese Befriends Siri in Latest iPhone Spot

TBWA's celebrity series continues

Following spots with Zooey Deschanel, Samuel L. Jackson and John Malkovich, Apple on Monday night unveiled its latest celebrity endorser—Martin Scorsese, whose demanding schedule puts iPhone personal assistant Siri to…

If Every Ad Were an Apple Ad, You'd Be Horribly Bored

'Applefied' creative tests the limits of minimalism

Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary.…

DDB Inverts Apple's 'Crazy Ones' Copy in Tribute to Ordinary People

Not everyone can be a genius

We can't all be Gandhi or Picasso or Bob Dylan—or Steve Jobs, for that matter. That's the message delivered in this cheeky print ad (full image after the jump) from…

Another Glimpse at the Super-Cool iPhone of the Future

Imaginary features again outpacing the real ones

Apple products may offer cutting-edge design and functionality, but it's not cutting-edge enough—at least according to the digital designers who keep making snazzy videos imagining currently unachievable prototypes. Aatma Studio…

34 Apple Commercials Starring Celebrities

Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…

36 Most-Viral Apple Ads Ever

A celebration of the company's 36th birthday on Sunday

Apple was founded on April Fools' Day in 1976. But in advertising, as in almost everything else, it's been no fool at all. To celebrate the company's 36th birthday, Unruly…

iPad 3 Concept Model Surely Blows the Real iPad 3's Pants Off

Enjoy a little 3-D multiplayer hologram

Aatma Studio, whose job seems to be creating Apple concept products that make you feel disappointed by the real ones, is out with a new video—presenting its concept version of…

Apple's iPhone TV Ads: The Complete Campaign

All 89 TBWA spots so far, beginning with the first teaser

Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was…

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