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Topic: Apple

Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps

Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The…

Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet

Ouch! Ouch!

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…

Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

CP+B's clever spot goes viral

Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8…

Microsoft to Apple and Samsung Fans: Stop Fighting, You Utter Morons

Roman Coppola's spot for Windows Phone

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now,…

Think Different? Apple's Latest iPhone Commercial Suggests Doing the Opposite

Billions of photos taken

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…

Steve Jobs Memorial Site Designed in Style of the Original Mac OS Interface

Click around like it's the '80s

A new startup called Rememberum, which gives people tools to create online memorials to their loved ones, has unveiled a promotional example for Steve Jobs—a site most notable for being…

Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store

Light on the palate, heavy on the puns

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some…

Conan O'Brien Makes a More Honest iPad Commercial

What we really use those tablets for

Conan O'Brien's fake iPad commercial, meant as a parody of the latest Apple spots, including the one on the Oscars, isn't exactly groundbreaking (porn? on computers? why, I never!). But…

Apple's 'Do Not Disturb' iPhone Ad Is Brilliant, but Terribly Timed

Williams sisters shine, feature suddenly doesn't

Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which silences the ringer on calls during overnight hours (or any hours…

Apple Is Thankful for the iPhone 5 in New Turkey Ad

Pair of spots push more product features

Apple has a long tradition of holiday ads—notable past spots have included "Gift Exchange" for the Macintosh and of course last year's Santa spot with Siri for the iPhone 4S.…

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