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Topic: Apple

Siri Is Santa's Helper in Christmas iPhone Ad He gets directions and more in latest Apple spot

The season's two biggest stars, Siri and Santa Claus, team up in this amusing new Christmas commercial for the iPhone from TBWA\Media Arts Lab. It seems St. Nick has gone…

December 19, 2011, 9:27 AM EST

All You Need Is Love, Says Latest iPad 2 Spot Apple's sixth ad in the series

Here's the latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab, and the first since Steve Jobs died in October. It continues the campaign's big-picture positioning of the device—i.e.,…

November 22, 2011, 11:43 AM EST

Siri and iCloud? Bah, the Camera Is King New Apple ad targets the No. 1 smartphone activity

Millions of people were willing to buy the iPhone 4S based on little more than a feature list and a release date, but there are still many millions more for…

October 31, 2011, 8:01 AM EDT

Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' Creative director's memo to TBWA staff

Lee Clow of TBWA was one of Steve Jobs's close friends and most trusted advisers. They created Apple's legendary "1984" spot together, reunited for "Think different" in 1997, and remained…

October 6, 2011, 7:44 PM EDT

Mag Executives See Gold in Tablets Monetizing social networks still eludes publishers, though

Magazines have been heavily criticized in recent years for their practice of deeply discounting the price of subscriptions. But industry leaders see the potential in tablet devices to change that…

October 4, 2011, 12:47 PM EDT

Rent.com Lobs a Brick at the American Dream in '1984' Redux

The world didn’t really need another homage to Apple’s famous “1984” spot. But this bit from Rent.com, created by branded content shop Conscious Minds, uses some striking imagery to push…

July 6, 2011, 1:10 AM EDT

Rock Band Storms Your iTunes, Disses Your Collection

Rock bands that attempt marketing stunts are usually on the nerdy side. Think Weezer or OK Go. But now, a Parisian band named (not very innovatively) the Parisians is going…

April 18, 2011, 1:52 PM EDT

Apple's 'Get a Mac,' the Complete Campaign Hodgman and Long, ad characters for the ages

Steve Jobs could sell. He did it in person, he did it on stage, and he did it on television—in the form of advertising campaigns that were often the envy…

April 13, 2011, 6:49 PM EDT

Amnesty ad for iPad not easily swiped away

Here's an interesting Amnesty International ad for the iPad that takes good advantage of the device's navigation ritual. The ad, placed inside the iPad edition of German newspaper Die Welt,…

April 8, 2011, 9:19 AM EDT

This iPad 2 case will set you back $8 million

Chances are, if you have an iPad 2, you're already kind of a dick. So, you might as well protect your gadget with the Stuart Hughes Gold History Edition iPad…

March 29, 2011, 1:30 PM EDT

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