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Topic: Apple

Amazon's Kindle Ice Queen Is Back, Now With a Couple of Kids Brand takes another shot at Apple's iPad

After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a…

February 10, 2012, 11:37 AM EST

Samsung Makes Fun of Apple Fans Again in Super Bowl Spot Teaser released by 72andsunny

Here's another Super Bowl ad teaser to add to the pile. (Companies who aren't revealing anything about their spots are the exception this year.) This one's for Samsung—a 45-second clip…

February 1, 2012, 2:57 PM EST

Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser Will it really dent the iPhone?

Samsung will try hard to sell us a line about Apple in its upcoming Super Bowl commercial by 72andsunny, but I'm not buying. As in the client's similarly themed spot…

January 23, 2012, 8:51 AM EST

Siri Is Santa's Helper in Christmas iPhone Ad He gets directions and more in latest Apple spot

The season's two biggest stars, Siri and Santa Claus, team up in this amusing new Christmas commercial for the iPhone from TBWA\Media Arts Lab. It seems St. Nick has gone…

December 19, 2011, 9:27 AM EST

All You Need Is Love, Says Latest iPad 2 Spot Apple's sixth ad in the series

Here's the latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab, and the first since Steve Jobs died in October. It continues the campaign's big-picture positioning of the device—i.e.,…

November 22, 2011, 11:43 AM EST

Siri and iCloud? Bah, the Camera Is King New Apple ad targets the No. 1 smartphone activity

Millions of people were willing to buy the iPhone 4S based on little more than a feature list and a release date, but there are still many millions more for…

October 31, 2011, 8:01 AM EDT

Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' Creative director's memo to TBWA staff

Lee Clow of TBWA was one of Steve Jobs's close friends and most trusted advisers. They created Apple's legendary "1984" spot together, reunited for "Think different" in 1997, and remained…

October 6, 2011, 7:44 PM EDT

Mag Executives See Gold in Tablets Monetizing social networks still eludes publishers, though

Magazines have been heavily criticized in recent years for their practice of deeply discounting the price of subscriptions. But industry leaders see the potential in tablet devices to change that…

October 4, 2011, 12:47 PM EDT

Rent.com Lobs a Brick at the American Dream in '1984' Redux

The world didn’t really need another homage to Apple’s famous “1984” spot. But this bit from Rent.com, created by branded content shop Conscious Minds, uses some striking imagery to push…

July 6, 2011, 1:10 AM EDT

Rock Band Storms Your iTunes, Disses Your Collection

Rock bands that attempt marketing stunts are usually on the nerdy side. Think Weezer or OK Go. But now, a Parisian band named (not very innovatively) the Parisians is going…

April 18, 2011, 1:52 PM EDT

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