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Topic: Apple

Apple Watch Isn't Even Out Yet, But Some Retailers Will Be Ready on Day 1

Marsh Supermarkets is an early tester

In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until later this spring. But that's not…

Can Apple Do for Wearable Ads What Facebook Did for Mobile?

Marketers predict brands will latch onto smartwatches

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company…

The Myths and Mysteries of Apple's Apple

How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

Meet the Two Singers Who Helped Make Apple's 2014 Holiday Ad So Special

Dana Williams and Rhiannon Giddens

Apple is back to take you behind the scenes of its sweet holiday ad about a musical recording that spans generations. Singer-songwriter Dana Williams, who stars as the granddaughter in the…

Ad of the Day: Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014

A duet across generations

Technologies evolve, but love is timeless. That's the message of Apple's quietly poignant 2014 holiday commercial, which broke Sunday. And indeed, exactly one-half of the ad is about non-Apple tech from…

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove

Going big with Beats showed the shop's modern storytelling mastery

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for…

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says

Apple Watch will stoke the trend

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research. The popularity of computers that you can wear is…

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

This Apple Store in London Looks Just Like a Regular Apple Store, Except It Sells Real Apples

Borough Market's delightful stunt

Don't come looking for free WiFi. This Apple Store doesn't have it. That's because it sells real apples—the nontechnological kind. London's Borough Market, one of the oldest markets in the U.K., is…

Will the Apple Watch Protect Users' Most Sensitive Health Information?

FTC is looking into privacy before 2015 launch

When Apple releases its watch early next year, will users' sensitive health information such as pulse and movement be safe? The Federal Trade Commission has been meeting privately with Apple…

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