Topic: Apple

This Watchmaker Does Not Care If You Pre-order a Damn Thing From Apple Today

Old-school grumpiness from Shinola

Traditional watchmakers are in a bit of a bind with the launch of the Apple Watch. Do they just ignore it, or do they make fun of it—and in so…

Apple Watch Gets a Series of 'Guided Tour' Videos Showing You Exactly How It Works

Countdown to April 24

Thump-thump, thump-thump, thump-thump … Will your heart beat faster for the Apple Watch after you've previewed its hotness in four "guided tour" videos the company posted on Friday? Probably. Especially if, like…

The Real Reason Apple Is Crashing the Luxury Party

Long dismissed as fleeting, tech is energizing the world of style

After attending a recent party in Paris, Alber Elbaz, creative director of luxury fashion house Lanvin, was perusing photos of the glitzy affair when he was struck by one particular…

Web TV Players Are Finally Creating the Moment of Truth for Cable Providers

The new Apple TV and others put traditional subscriptions in jeopardy

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and…

Check Out Photos From The Royals Premiere, the Apple Watch Event and More

TV and tech stars

From Silicon Alley to Silicon Valley, TV, magazine and tech elite were out this week mingling and moguling. 

Top 10 Branded Videos: Durex's Secret Bedroom Technology Takes Over YouTube

Plus, Air France soars with inside peek of airplane

Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart. The condom brand's three-minute video punks a group…

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

CEO Tim Cook's team warms up to social media

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy…

What 7 Brands Are Already Doing on the Apple Watch

Each example is remarkably different

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have…

With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint

Agency leaders warn against treating it as a smaller smartphone

And you thought making a killer ad for a smartphone was tough. With today's unveiling of the Apple Watch, marketers are facing the realistic possibility of a looming smartwatch era that will…

Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past

Familiar tactics from the playbook

For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it's a style that's gained…