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Topic: Apple

Ikea Just Had the Perfect Reaction to the Apple Pencil

Nice topical ad from Singapore

Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking…

What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.  Cupertino, Calif.-based Apple's new…

Here Are Apple's 8 Promo Videos From Today's Event, Including a :60 for the iPhone 6s

Anthem spots to guided tours

If you missed today's Apple event, get caught up with these eight promo videos showing off the sleek and shiny new toys. Most notably, there's the 60-second spot below for the…

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads

Including premium branded content

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…

Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

10 Digital Innovators Who Are Defining Creativity in a Tech-Fueled World

Inventing the future of science, software and storytelling

The only thing more impressive than the seemingly limitless world we live in now is what's just around the corner. Innovation is exploding across every industry, and ideas that once…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

Apple Pats Itself on the Back in These Oddly Self-Affirming iPhone Ads

A device that's loved by everyone

In case you were wondering, only an iPhone is an iPhone, says Apple in a head-scratching pair of new ads. "Loved" points out, unsurprisingly, that everyone who has an iPhone is…

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

Apple, TBWA Take Outdoor Grand Prix for Billboards Featuring Users' iPhone 6 Photos

Grey New York and The Community win gold

CANNES, France—Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years here tonight, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken…

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