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Topic: Apple

Drake’s iTunes Sales Shot Up 431 Percent After Taylor Swift's Memorable Apple Music Ad

Idea for campaign started last year

Taylor Swift's epic treadmill fall in Apple Music's new ad was no April Fools' joke—it actually had been in the works for months. On Friday, the singer posted the funny spot, which…

Apple Beautifully Celebrates a Teen With Autism Who Learned to Speak With an iPad

Dillan Barmache's story

For years, Dillan Barmache couldn't speak. Then he got an iPad. The 16-year-old, who has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance…

Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music Spot

The Drake-induced faceplant already has millions of views

In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to…

Apple's Dedicated Ad Agency Makes Several Key Senior Hires

TBWA\MAL names new creative, strategy and integration leaders

TBWA\Media Arts Lab, better known as Apple's dedicated global advertising agency, announced several new executive level hires this week. The Omnicom unit hired Rebecca Stambanis as chief strategy officer, Jorge Calleja…

Apple Unveils 4-Inch iPhone SE and a More Powerful iPad Pro

Could this be the future of personal computing?

Apple is downsizing the iPhone and upgrading the iPad, possibly signaling the end of the short-lived "phablet" era. During its event today at Apple headquarters in Cupertino, Calif., the company officially…

Ad of the Day: Cookie Monster Bakes, and Frets, and Pleads With Siri, in Funny iPhone Ad

Patience is not his virtue

Apple didn't use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That's all changed in recent years, of course—as Apple learned…

President Obama Calls for Finding Middle Ground Around Issues Pertaining to Apple-FBI Fight

Tackled thorny topics at SXSW

President Barack Obama appeared at South by Southwest Interactive in Austin today and weighed in on the issues that are central to the ongoing fight between Apple and the FBI.…

Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service

Attracts 25,000 followers in 2 hours

After years of eschewing social media, Apple has finally joined Twitter. This morning, the Cupertino, Calif.-based brand launched an account to "provide tips, tricks and helpful information when you need…

Aubrey Plaza Quietly Fails to Save the Free World in This New iPhone Commercial

It was asking a lot

Apple released a couple of new iPhone 6 commercials on Wednesday, and mostly they're feature focused, though Aubrey Plaza does have a cameo in "Less Time"—a spot about the 3D…

Apple CEO Tim Cook's FBI Rebuke Quickly Garners 255,000 Tweets—Without a Social Push

Shows seriousness of the issue and power of the brand

The confluence of Apple, Internet privacy and terrorism proved palpable on social media today after Apple CEO Tim Cook authored a letter explaining why the company was fighting an FBI…

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