Advertisement

Topic: Apple

Web TV Players Are Finally Creating the Moment of Truth for Cable Providers

The new Apple TV and others put traditional subscriptions in jeopardy

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and…

Check Out Photos From The Royals Premiere, the Apple Watch Event and More

TV and tech stars

From Silicon Alley to Silicon Valley, TV, magazine and tech elite were out this week mingling and moguling. 

Top 10 Branded Videos: Durex's Secret Bedroom Technology Takes Over YouTube

Plus, Air France soars with inside peek of airplane

Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart. The condom brand's three-minute video punks a group…

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

CEO Tim Cook's team warms up to social media

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy…

What 7 Brands Are Already Doing on the Apple Watch

Each example is remarkably different

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have…

With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint

Agency leaders warn against treating it as a smaller smartphone

And you thought making a killer ad for a smartphone was tough. With today's unveiling of the Apple Watch, marketers are facing the realistic possibility of a looming smartwatch era that will…

Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past

Familiar tactics from the playbook

For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it's a style that's gained…

Apple Shared Several Astonishing Stats Today That Have Nothing to Do With Watches

700 million iPhones sold, 700,000 Apple Pay retailers and more

Apple's event in San Francisco today isn't only about the Apple Watch. CEO Tim Cook started the product demonstration with a quick update on some of the company's latest devices…

Apple Is Putting Users' Beautiful iPhone 6 Photos on Billboards and Print Ads

77 photographers, 70 cities, 24 countries

Photos taken on iPhone 6 are so good, you can blow them up and put them on a billboard. That's the message of Apple's new "Shot on iPhone 6" print and…

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue

And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

Advertisement