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Topic: Apple

KitKat Has the Best Response So Far to Apple's #Bendgate Scandal Oh, snap!

The Internet is getting bent out of shape today over news that Apple's iPhone 6 can get bent out of shape when it's in your pocket. A few brands have…

September 24, 2014, 2:12 PM EDT

7 Brand Marketers Poached by Tech Companies Who will be next?

Snapchat, Apple, Twitter and Lyft are increasingly enlisting brand marketers to build out new advertising strategies and revenue streams. Marketers from Nike, Virgin America, Unilever and Gap have all been snatched…

September 23, 2014, 12:56 PM EDT

Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One Not clever, not inspiring. Also not necessary

Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better? With its newest ads, heralding the phone's newest…

September 23, 2014, 11:23 AM EDT

'Pssst! Wanna Buy a New IPhone 6?' Gray market resellers are doubling their money

The Apple iPhone 6 will start selling in 20 more countries this week, and the law of supply and demand is creating an overnight gray market for the phones. Smart shoppers…

September 22, 2014, 2:48 PM EDT

Joan Rivers Touts iPhone 6 From Beyond the Grave What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

September 19, 2014, 1:19 PM EDT

Oops! One of the First People in the World With an iPhone 6 Drops It on Live TV Hate when that happens

Unless you're living under a rock, you know the iPhone 6 hits stores today. And if you're one of the souls brave enough to endure insane lines to get your…

September 19, 2014, 11:53 AM EDT

Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple Brought out the big guns for iPhone 6 event

The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject itself via digital marketing into competitor Apple's launch announcement of the new…

September 17, 2014, 7:00 AM EDT

PayPal Strikes Blow Against Apple in New Ad Campaign Slams phone maker over security

PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week. PayPal took out a full-page ad in The New York…

September 16, 2014, 3:12 PM EDT

Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter She’s a big Google Plus user, too

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria…

September 15, 2014, 10:39 PM EDT

Here's How Samsung Gloatingly Responded to Apple's Larger iPhone Screens New ad says I told you so

This Samsung ad, which debuted over the weekend, teases the October release of its Galaxy Note 4—and also, more mercilessly, teases Apple for being late to the phablet game at…

September 15, 2014, 9:21 AM EDT

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