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Topic: Apple

A Very Brief History of Web Video From lonelygirl15 to billions of viewers

December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…

April 29, 2013, 10:06 PM EDT

Microsoft to Apple and Samsung Fans: Stop Fighting, You Utter Morons Roman Coppola's spot for Windows Phone

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now,…

April 29, 2013, 3:00 PM EDT

Think Different? Apple's Latest iPhone Commercial Suggests Doing the Opposite Billions of photos taken

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah…

April 29, 2013, 1:34 PM EDT

iTunes Losing Market Share to Streaming Services Pay-per-song business model may be fading away as service celebrates 10 years

Sunday marked the 10-year anniversary of iTunes, with some news outlets noting that business has declined as streaming services like Spotify and Pandora gain popularity. Later this year, Apple plans…

April 29, 2013, 12:48 PM EDT

Amazon Reportedly Buys Siri Competitor for $26M Acquisition of Evi adds fuel to rumors of new smartphone

Amazon has purchased Evi, a British startup that builds voice recognition software similar to Siri, for $26 million, TechCrunch reported, crediting unnamed sources as representatives from Amazon, Evi, and venture…

April 18, 2013, 10:19 AM EDT

Time Warner App Brings Apple Users 'TV Everywhere' Mobile offerings include 11 national networks, video on demand

Time Warner Cable is offering live, out-of-home TV for the first time on its TWC TV app for Apple mobile devices, according to Bloomberg. Content is only available to subscribers…

April 17, 2013, 10:29 AM EDT

NBC News Turns Big Flipboard Presence Into Ad Sales GE promos launch on the mobile app

About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.…

April 15, 2013, 7:01 AM EDT

MPA Is Getting Closer to Digital Magazine Ad Standards Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

April 14, 2013, 11:04 PM EDT

JC Penney Cans Ron Johnson, Brings Mike Ullman Back CEO shake-up at struggling retail brand

JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman. Johnson, a former Apple exec, took over the struggling retailer's leadership 17 months ago and…

April 8, 2013, 6:59 PM EDT

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps Will it affect marketers' willingness to invest in proprietary applications?

Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home," which was ceremoniously unveiled today with launch partners…

April 4, 2013, 4:53 PM EDT

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