Topic: Apple

The Steve Jobs Movie Includes Historical Cameos by These 12 Tech Brands (Besides Apple)

The film opens nationwide Oct. 23

The eponymous Steve Jobs movie, which stars Michael Fassbender as Apple's iconic co-founder, is like a history lesson in digital brands. Eschewing the typical biopic format, the film, which will…

The Creator of the iPhone's Top-Selling Ad Blocker Just Pulled His App off the Market

Peace's success 'just doesn’t feel good'

Just 36 hours into its phenomenal achievement of becoming the iOS App Store's top-selling paid app, ad blocker Peace has been pulled by its creator. "Even though I'm 'winning', I've enjoyed…

Mobile Ad Blockers Have Already Become the App Store's Top Downloads

Global marketers wary of the fast-growing trend

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of…

This Week’s Must-Haves: Super-Luxe Emoji Necklace and a Wearable That Controls Stress

Plus, Apple’s new collab with Hermès

This week, the Adweek staff is highlighting fashion and tech accessories including luxe headphones, an emoji necklace and a body tracker to help you relax. Take a look: 

Ikea Just Had the Perfect Reaction to the Apple Pencil

Nice topical ad from Singapore

Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking…

What Marketers Need to Know From Today's Apple Event

Changes afoot for the iPhone, iPad, Apple TV and Apple Watch

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.  Cupertino, Calif.-based Apple's new…

Here Are Apple's 8 Promo Videos From Today's Event, Including a :60 for the iPhone 6s

Anthem spots to guided tours

If you missed today's Apple event, get caught up with these eight promo videos showing off the sleek and shiny new toys. Most notably, there's the 60-second spot below for the…

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads

Including premium branded content

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…

Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

10 Digital Innovators Who Are Defining Creativity in a Tech-Fueled World

Inventing the future of science, software and storytelling

The only thing more impressive than the seemingly limitless world we live in now is what's just around the corner. Innovation is exploding across every industry, and ideas that once…