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Topic: Apple

Apple and Comcast in Talks for Streaming Partnership? Giants may work out deal that would give users preferential treatment on cable's 'last mile'

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple?  The Wall Street Journal reported that unnamed sources say Apple…

March 24, 2014, 3:43 PM EDT

Apple CarPlay, Boeing Black Phone Revealed in New Videos Mobile tech to spy for

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name…

March 3, 2014, 6:09 PM EST

Samsung Breaks Out Its Own No. 2 Pencil as It Mercilessly Mocks Apple Again Galaxy tablet takes on iPad Air

Samsung is keeping up with its favorite advertising pastime: beating up on Apple. A new spot from 72andSunny takes aim at the iPad Air, poking fun at the grandiose Apple commercial,…

February 20, 2014, 9:11 AM EST

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks Soda brand's video-social play styled after "Mac vs. PC"

Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself…

January 27, 2014, 8:02 PM EST

Apple Cuts 'Your Verse' Into Shorter Ads, but It's the Website That's Really Interesting iPad campaign's content play

Apple's "Your Verse" commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company's marketing. The 90-second spot, advertising the iPad, is great to…

January 22, 2014, 4:04 PM EST

Tech Brands Dominate Last Days of 2013 on YouTube Year-in-review from Google, LeBron Samsung spot nab big numbers

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That…

December 31, 2013, 11:55 AM EST

Apple Won't Let App Marketers Feature Its Gold and Colorful iPhones Only silver, gray and blue devices allowed

Given the slick and supple advertising Apple has cranked out for its new iPhone models, specifically the gold 5S and brightly colored 5C, you'd assume the tech giant is proud…

November 1, 2013, 10:20 AM EDT

Apple Lands 3 Spots Among Top YouTube Brand Videos But tech giant can't top GoPro

Following what some saw as a ho-hum press event last week during which Apple announced the latest versions of the iPad and its line of laptops, the tech company proved…

October 30, 2013, 12:01 AM EDT

Nest Invents a Smoke Detector You Won't Ignore and Despise Another household upgrade from the 'father of the iPod'

Nest, the brand that reinvented the clunky old thermostat into something swank and intuitive, has just announced its new creation: a smoke detector that isn't super annoying. In a promotional video…

October 9, 2013, 9:30 AM EDT

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