Topic: Apple

A Lone Red Balloon's Journey Ends Joyfully in Latest 'Practically Magic' iPhone 7 Spot

Apple pushes iOS 10's expressive messaging

Among iOS 10's shiny new toys is a messaging feature that allows you to add effects to your message bubbles, send full-screen animations with your messages, add handwritten notes and…

James Corden Pitches Delightfully Terrible Ad Ideas to Apple Music in This Meta Spot

An entertaining send-up of prestige advertising

There's a certain kind of advertising that you know is vying for a Cannes Lion, the kind of prestige work that will really make you think about the state of…

Apple's First Big iPhone 7 Spot Is One of the Most Gorgeously Lit Commercials Ever

Pushes the camera's improvements in low light

Apple broke a pair of iPhone 7 commercials during the Emmy Awards on Sunday night, advertising the latest incarnation of the device with the line: "Practically magic." The spots push…

Conan Made This Hilarious and Perfect AirPods Ad Spoofing the iPod Silhouettes

Maybe don't dance too hard

When Apple introduced its wireless AirPod earphones at its media event last week, there was immediate suspicion that these cute little gizmos might pose a particular problem for consumers. Conan…

Why Wait to Kill Your iPhone's Headphone Jack? Here's an Easy Way to Do It Right Now

A cheeky design firm has a quick solution

Excited to get an iPhone 7 but don't want to wait until next week to embrace the future? Try the Apple Plug, which kills your headphone jack right now. "Fill in…

Jim Beam Unveils Its Own Apple Watch, a 'Drinkable Wearable' for Doing Wrist Shots

Just $17.99, order now!

Brands don't newsjack Apple events quite as often as they used to. But Jim Beam is ambushing today's announcements from the tech marketer by introducing an April Fools'-esque gadget called…

Microsoft Sings a Weird Ditty About Why Macbooks Suck, Just for Fun

Inferior to the Surface Pro 4, or just different?

Microsoft is still getting catty with Apple. This time, in song. A new ad for the Surface Pro 4 pokes fun at the Macbook Air, continuing one of the Windows giant's…

Maya Angelou Illuminates the Human Family in Apple's Beautiful Rio Olympics Spot

More alike, my friends, than unalike

Building on Apple's "Shot on iPhone" campaign, TBWA\Media Arts Lab gives us "The Human Family," a new spot with Maya Angelou narrating her poem "The Human Family."  The structure is simple,…

Lee Clow Celebrates Media Arts Lab's 10th Birthday by Getting His First Tattoo

Advertising icon gets a bear logo

In case Lee Clow's commitment to Apple's advertising weren't already clear enough, he's officially made it permanent. A new video shows the industry icon getting inked by well-known tattoo artist Scott…

Apple Revels in Beautiful, Rich Color in Its Latest Global 'Shot on iPhone' Billboards

Individual shots, as well as series

Apple and TBWA\Media Arts Lab are back with more "Shot on iPhone" billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all…