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Topic: Apparel

Gildan Apparel Releases One-Night-Stand Super Bowl Ad

How far will he go to retrieve his favorite shirt?

The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for…

Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts

Two :30s are all about the underwear

Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick…

Ad of the Day: Lacoste

One day, you'll change your polo shirt with a swipe of your hand (or not)

You are walking down the street. You decide you don't like the color of your shirt. You swipe at your chest like it's a touch screen. Your shirt changes color,…

Billboard Spits Out Men's Dress Shirts at the Drop of a Tweet

Ogilvy India stunt

Finally, a billboard that isn't someone's random personals ad. Ogilvy India covered a billboard for clothing brand Allen Solly with shirts, then wired the shirts into a computer that randomly…

L.L. Bean Has a Laugh About Tumblr Saluting Its Hunky Models

Liz Pride's fantasies get noticed

All anyone here in Maine can talk about this week is Your LL Bean Boyfriend, a Tumblr started by Liz Pride, a native Mainer, dedicated to the hunky, outdoorsy dudes…

Michael J. Fox and Tracy Pollan Lead Gap's Love-Themed Holiday Ads

All colors of affection

Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks…

American Apparel, Gap Blasted for Hurricane Sandy Ad Fails

Stormy sales pitches get chilly reception

Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional…

Nike's New Women's Athletic Tights Cut to the Bone

Skeleton prints are pretty groovy

We've reached the point where having a skeleton is bold and empowering, judging by Nike's new X-Ray Bones women's athletic tights. They do look pretty cool. And as Blisstree's Hanna…

Glenn Beck Selling New Line of Jeans to Manly American Rocket Builders

Take that, Levi's

Real men build rocket ships with their bare hands. Real men wear Glenn Beck jeans. They're American jeans, partly because they were made in America but mostly because Glenn Beck…

Mind the Gap! First Advertiser Jumps Aboard the MetroCard

Card gets you 20 percent off at Gap in NYC

New York's Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to "Be bright NYC," with the word…

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