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Topic: Apparel

Wonderbra App Gives You X-Ray Vision to See Beneath Model's Clothing Peek at Adriana Cernanova's lingerie

Wonderbra has come out with a new "Decoder" app, perhaps inspired by the X-ray specs advertised in old comic books—or more probably by something very similar that outdoor-clothing retailer Moosejaw…

October 3, 2012, 9:39 AM EDT

Puma and ASOS Profile the Crazy Graffiti Rebels of São Paulo A gritty look at tagging subculture

Our outlaws have become fairly mainstream. See: Banksy, Batman's Bane, FX's Sons of Anarchy. But even against that backdrop, this brand-sponsored short film is badass. Featuring a group of guys…

October 1, 2012, 9:30 AM EDT

High-Tech Socks Easily Sorted With Embedded Microchip, iPhone App Samy Liechti proudly shows off his invention

Have you ever wondered to yourself, Why isn't there a microchip in my sock? No, you haven't. Because it is a sock, and not a computer. But Samy Liechti, founder…

September 21, 2012, 1:13 PM EDT

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

Maru, the Internet's Top Cat, Goes to Work for Uniqlo Japanese clothier also taps Joe Montana for ads

Joe Montana won four Super Bowls quarterbacking the San Francisco 49ers. Maru the cat couldn't throw a forward pass to save his life. Unlike some pitch-kitties, he doesn't even have…

September 5, 2012, 9:10 AM EDT

Ad of the Day: Hanes Brand's ComfortBlend T-shirts are even softer than wearing kittens

Stupid sight gags never go out of style, particularly when they involve kittens. That appears to be the solid thinking behind the new Hanes spot from The Martin Agency (and MJZ…

August 7, 2012, 11:37 AM EDT

Nike Looking Forward to 2032 Cairo Olympics Jordan Brand dreams of next great basketball rivalry

Nike continues to hog the advertising spotlight around this year's Olympics despite not being an actual Olympic sponsor. In addition to the brand's stellar "Find Your Greatness" spots, Wieden +…

August 7, 2012, 9:36 AM EDT

Ad of the Day: Levi's A pair of jeans is a stupendous motivator in W+K's latest 'Go Forth' spot

Are you a young worker stuck in a dead-end job (or lacking one entirely) in an impossible job market in a horrible economy? Don't worry. Throw on a pair of…

August 6, 2012, 2:27 PM EDT

Jason Priestley Goes Back to School, This Time as a Teacher Old Navy continues its 1990s TV fixation

Old Navy's 1990s TV flashback advertising continues, moving on from the stars of Blossom to the dreamboat king of Beverly Hills, 90210. This time, Jason Priestley's been cast as an…

August 3, 2012, 5:04 PM EDT

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