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Topic: Apparel

Embattled Abercrombie CEO Backpedals on Exclusionary Comments

Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless

Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

Creepy German Ad Shows Off World's Roomiest and Toastiest Winter Coat

Relax with me by this roaring fire

Dr. Who, your jacket is ready. In this odd spot for 66°North outerwear from German agency Grabarz & Partner, some commuter dude shivering at a remote Icelandic bus stop encounters…

Slip Into Underpantones, Underpants That Come in Pantone Colors

Impress your nerdificant other

South African design agency Mark recently mocked up some Underpantones—underwear that come in various Pantone colors. They're intended for both men and women, and each pack is helpfully labeled with…

Lyle Lovett's Latest Gig: Men's Shirts

Hamilton Shirts teams with Western star, likely to leave fans in stitches

Four-time Grammy winner Lyle Lovett is usually busy writing songs, touring with his 18-piece band, acting in the occasional movie or riding horses on his Texas farm. The last thing…

How Did Amazon End Up Selling T-Shirts With Ridiculously Offensive Slogans?

Blame it on automation run amok

Amazon has taken some heat for offering T-shirts with extremely offensive, upsetting slogans—"Keep calm and rape a lot," "Keep calm and grope a lot," "Keep calm and knife her"—from a…

The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

Gildan Apparel Releases One-Night-Stand Super Bowl Ad

How far will he go to retrieve his favorite shirt?

The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for…

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