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Topic: Apparel

Offerman, Robinson Back for Round 2 of New Era's Cubs-White Sox Campaign What would Nick give for a World Series victory?

NBC sitcom stars Nick Offerman, a Cubs fan, and Craig Robinson, a White Sox fan, return in a second satisfying Brooklyn Brothers spot for sports-cap maker New Era. (See the…

May 23, 2012, 9:13 AM EDT

Data Points: Spending It People are getting more comfortable shopping online, but they're also demanding more of retailers

Online shopping has become a mainstream activity—fully 70 percent of all Internet users ages 14 and up bought something online last year, according to eMarketer. E-commerce accounted for 6.6 percent…

April 18, 2012, 6:28 AM EDT

Bethenny Frankel Tries to Bring 'Real Women' to Skinnygirl Does she really deserve a pat on the back?

There's truth—real authenticity—in this advertising. At least, that's the promise behind campaigns like the one for just-launched Skinnygirl Smoothers n' Shapers, a line of Spanx-like underthings from ubiquitous loudmouth and…

April 12, 2012, 11:27 AM EDT

Angry Cat Among Those Testing Columbia Sportswear Products Plus, a second disgusting taste test this week

Columbia Sportswear, last seen freezing its underlayers off with hypothermia-defying Dutch stuntman Wim Hof, has now created a faux science YouTube series called "Great Moments in Trying Stuff" to celebrate…

March 27, 2012, 1:45 PM EDT

Kate Upton Attracts World's Nastiest Creatures in New Ad Foul-mouthed cockroach spot from Zoo York

Last we saw supermodel and Sports Illustrated cover girl Kate Upton, she was wolfing down a 740-calorie Carl's Jr. burger packed with jalapeño peppers and 47 grams of fat. Ha!…

March 15, 2012, 1:25 PM EDT

Mr. T Pitches Old Navy Tees in Fun Infomercial Parody With Anna Faris Two minutes of inspired silliness

I pity the fool who thinks Mr. T will ever go out of style—or that I would refrain from opening this story with the catchphrase of the aging '80s icon.…

March 14, 2012, 8:37 AM EDT

Bear Grylls Still Wearing the Pants, at Least in Dockers Ads Fired Discovery star in new campaign

Discovery Channel reportedly terminated its relationship with Bear Grylls this week over a contractual dispute—which would seem to be unfortunate timing for Dockers, which is in the midst of rolling…

March 13, 2012, 2:18 PM EDT

Sears Wins Contest for Most Inappropriate T-Shirt of the Year Item is quickly pulled from online store

When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with…

March 6, 2012, 12:30 PM EST

Bloody Parking-Lot Crime Scene: A Wrangler Production? 'Found footage' sure has a lot of jeans in it

No one falls for the "homemade" video anymore. Most of us see a shaky handheld clip or a piece of "found footage" online and immediately ask which movie or brand…

March 2, 2012, 12:49 PM EST

The Spot: She's Gotta Have It Athleta's 'Power to the She' campaign builds a brand around apparel that has it all, for women who want it all

IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports…

February 28, 2012, 5:45 AM EST

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