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Topic: app installs

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Is Facebook's Bolt Teaser the Start of App Ads on Instagram? Analyst says installs are 'inevitable'

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When…

July 28, 2014, 3:05 PM EDT

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the…

June 30, 2014, 12:00 PM EDT

What Advertisers Need to Know About Facebook's Mobile Ad Network Explanation from a product team member

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole…

April 30, 2014, 5:38 PM EDT

Almost Extinct, Flappy Bird Priced on eBay for Thousands Fans look to profit after developer drops hit game

How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer…

February 10, 2014, 1:32 PM EST

Appia Is a Way for Developers to Self-Serve Ads New mobile tools

Appia is looking to lure new mobile ad sellers to its networks with new self-serve tools. The app advertising firm, which helps mobile developers drive installs and monetize through marketing, is…

February 5, 2014, 9:00 AM EST

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