Topic: Anheuser Busch

Budweiser Won't Unleash the Puppy for a Third Super Bowl Run

Anomaly spots topped the Ad Meter in each of the past two years

Despite the enormous popularity of its first two puppy-based Super Bowl commercials, Budweiser won't be unleashing a third come February. Ads starring the Labrador pup from Anomaly, Bud's lead creative agency,…

Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal

Tentative offer hinges on regulatory approval

Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball

Rob Manfred also wants faster play, in-market streaming and more social

Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season. The 56-year-old former lawyer, who…

Anheuser-Busch InBev Down to Finalists in Media Search

Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

Anheuser-Busch Goes Long With NFL Pact

$1.2 billion deal will drive fans to Bud Light

Anheuser-Busch InBev on Thursday blew some of the foam off its multimillion-dollar NFL sponsorship, saying that it would leverage the deal to help sell more Bud Light to pro football…