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Topic: ANA Masters of Marketing conference

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How Four of America’s Top Marketers Use Data Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

October 20, 2014, 11:14 AM EDT

7 Marketing Heavyweights Spill Huge Digital Stats CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

October 17, 2014, 2:03 PM EDT

Candy Maker Sweet on Vine, Instagram After Facebook Reach Drops 73% Red Vines has 'wake-up call'

Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, and Sour Punch's reach is down 78.1 percent, the American Licorice Co. revealed…

October 16, 2014, 4:40 PM EDT

Nissan's CMO Explains How Digital Is Changing the Future of Car Advertising Sophisticated marketing needed for sophisticated shoppers

Nissan's CMO Roel de Vries is bullish on digital, and for good reason—80 to 90 percent of the car-buying experience now starts online. Car shoppers already know exactly what model…

October 16, 2014, 2:25 PM EDT

Dana Anderson's Signature Style of Storytelling Helps Sell More Oreos The Mondelez marketing strategist is the client agencies wish they had

Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet.  Photos:…

May 27, 2014, 6:05 AM EDT

Marriott Brand Chief Puts Video Focus on Millennials Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.…

October 6, 2013, 8:10 AM EDT

Are Marketers Worried About Millennials Fleeing Facebook? ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

October 5, 2013, 10:10 PM EDT

Dunkin' Donuts' Top Twitter Fans Star in New Ads CMO John Costello shows rough cuts at ANA conference

Dunkin' Donuts has been on a roll with social media lately, debuting one of the first Vine-based TV spots in history last month. So forgive the brand's marketing chief, John…

October 5, 2013, 2:56 PM EDT

GE Gets 30% Better Returns Through Smart Content Marketing CMO Beth Comstock on her brand's five-year comeback

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback? "We've done some research…

October 4, 2013, 8:12 PM EDT

Walmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions Impressive stats disclosed at ANA conference

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on Facebook are important." And if you look at some…

October 4, 2013, 2:27 PM EDT

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