Topic: Ana
Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…
In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…
The Association of National Advertisers offered a small olive branch to the Internet Corporation for Assigned Names and Numbers, just three days before the organization is set to begin accepting…
The corporation that is set to unleash hundreds of new top-level domains on the Internet was on the congressional hot seat for the second time in a week. And for…
The advertising industry's fight to halt or at the very least slow down the new plan for adding hundreds of domain names to the Internet is gaining traction. In an…
Bryan Reese thought a lot about Doritos in the development of Bolthouse Farms' successful campaign for baby carrots. Reese's attitude was, If Doritos is doing it, we should too. This translated…
As many times Bob Liodice asked the question, he got a different answer. When questioning presentators today at the Association of National Advertisers' conference in Phoenix, Liodice, the group's CEO, asked…
Dana Anderson didn't follow the brief. Asked by Bob Liodice, CEO of the Association of National Advertisers, to present practical examples of brand problems and solutions, Anderson, svp of marketing strategy…
Marketers are spending more than ever on online advertising channels. So, obviously they’re sold on them as a viable investment, right? Not so fast. Search engine marketing and search engine optimization…
Google’s Barry Salzman sees value in the ad industry initiative to develop common standards for measuring the reach of ads online—and across all platforms—but worries that some popular online sites…
