Topic: Ana

The ANA's New Alliance Wants to Provide the Blueprint for Multicultural Marketing

Leaders from various communities will head the group

As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced…

ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement

Calls for audit of the social giant's metrics

One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's…

ANA Aims to Increase Transparency With New Guidelines After Report on 'Pervasive' Kickbacks

Some agencies marked up media by 90%

Roughly one month after releasing a 58-page report detailing transparency issues in the advertising industry, the Association of National Advertisers today released a set of media transparency guidelines with support…

How the ANA Will Push for More Accurate Portrayals of Women in Ads

AFE and Girls' Lounge partnering in #SeeHer initiative

The clichéd, sexist portrayals of women and girls in advertising just took another blow from the ANA's Alliance for Family Entertainment (ANA AFE). On Thursday, the organization announced the launch…

4A's Issues Media Transparency Guidelines Without ANA Support

Goes it alone after months of debate

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in…

ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

Ebiquity, K2 Intelligence selected

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue…

How GE Is Continuing Its Legacy of Innovation in the Digital Age

From lightbulbs to podcasts, CMO says being first matters

Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with experimentation…

'Exploding Gains in Technology' Have Led to a Transformative Year for Marketers, ANA Chief Says

But industry must fight ad blockers

Bob Liodice, president and CEO of the Association of National Advertisers, kicked off the 2015 ANA Masters of Marketing Annual Conference in Orlando by touting the industry's efforts this year…

ANA Board Meets at Masters Conference to Hash Out Media Rebates

Moving toward a collaborative effort

Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether…

Brand Marketing Leaders Will Address Media Rebate Controversy This Week

ANA's board to decide if 'fact-finding' firm should be hired

Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media…