Ana | Adweek Ana | Adweek
Advertisement

Topic: Ana

ANA Is Assessing the Extent of Digital Ad Fraud 30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

July 14, 2014, 11:59 AM EDT

Dana Anderson's Signature Style of Storytelling Helps Sell More Oreos The Mondelez marketing strategist is the client agencies wish they had

Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet.  Photos:…

May 27, 2014, 6:05 AM EDT

Wyden Is the Senator to Watch on Ad Tax Deduction 'He prides himself on being an iconoclast'

The fate of the advertising tax deduction on the Senate side now rests with Ron Wyden (D-Ore.), who was officially confirmed by the Senate as chairman of the powerful finance…

February 14, 2014, 10:07 AM EST

Icann: Brands Are at Risk of Domain Abuse With New Top Level Domains Advertisers: That's exactly what we said when you started this

Try to follow this. Icann, the international organization that has begun to roll out hundreds of new generic top level domains over the objections of brands worried about domain abuse,…

February 7, 2014, 2:02 PM EST

Sen. Baucus Goes After Advertising in Tax Reform Draft Senate proposal only slightly less disastrous than House's

For the first time, proposals to limit the ad tax deduction are being pushed by the two chairmen of the tax writing comittees in both the House and the Senate. Advertising…

November 21, 2013, 3:59 PM EST

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

Marriott Brand Chief Puts Video Focus on Millennials Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.…

October 6, 2013, 8:10 AM EDT

Are Marketers Worried About Millennials Fleeing Facebook? ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

October 5, 2013, 10:10 PM EDT

GE Gets 30% Better Returns Through Smart Content Marketing CMO Beth Comstock on her brand's five-year comeback

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback? "We've done some research…

October 4, 2013, 8:12 PM EDT

Walmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions Impressive stats disclosed at ANA conference

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, "Our interactions on Facebook are important." And if you look at some…

October 4, 2013, 2:27 PM EDT

Advertisement