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Topic: Amex

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC's Panorama Music Festival

Including a 360-degree VR theater

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who…

Amex Is the First Sponsor of Buzzfeed's Nifty Channel With New 'Epic Everyday' Campaign

Also rolls out videos on Tasty

American Express has teamed with Buzzfeed for a new campaign targeting older millennials. The company kicked off a new video series with the publisher's video arm in recipe and do-it-yourself videos…

Amex Is Celebrating the Anniversary of SCOTUS' Gay Marriage Ruling With Lovely Print Ads

Part of the brand's Pride Month effort

If you pick up this Sunday's print edition of The New York Times and thumb through it, you'll find that it features a couple full-page print ads from American Express…

Twitter Hires AmEx's Head of Digital Partnerships, Leslie Berland, as Its New CMO

She kept the credit brand ahead of the tech curve

Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO. Twitter CEO Jack Dorsey welcomed Berland…

With Jawbone Partnership, AmEx Offers Another Nifty Payment Option

4 wacky ways cardholders can pay for things

Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims…

AmEx Generated 10 Million Instagram Impressions in 2 Weeks With Guest Photographers

Influencers increased engagement 23%

For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears…

AmEx Uses Bloggers to Take Fashion Week to Social Media

Sharing advice, sketches of fall clothing

Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts. For the…

American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts

Instagram 'likes' are also up

American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres. And…

IfOnly Sells 2,000 Experiences in Its First Year

Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

CrazyRussianHacker Finds Viral Sweet Spot With Boiled Cola

Not exactly scientific but eye-opening

A 20-ounce bottle of a certain leading brand of cola supposedly has 55 grams of sugar, but YouTube user CrazyRussianHacker—you know, the guy who taught us the most baller way to remove a…

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