Topic: American Dad

Prime-time Broadcast Ratings Tumble, Even During Premiere Week

But one network gets a rare bump in viewers

Broadcast networks should start putting up a sign: "Watch for falling ratings." Fragmentation—the process of viewers diffusing across cable channels that cater to specific interests, as opposed to being forced to…

Breaking Bad May Have Dented Broadcast's Sunday Dramas

ABC's Revenge, CBS' Good Wife slip

While the national cable ratings won’t be in until later this afternoon, the early broadcast numbers suggest that a significant cohort of viewers may have ditched the networks in favor…

Gray Gardens: Broadcast Audience Older Than Ever

Aging viewership coincides with steep ratings declines

If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling…

The Devil Is in the Details

Little fire for demonic ABC drama ‘666 Park Avenue’

ABC’s decision to bundle returning hits Once Upon a Time and Revenge in its Sunday night drama block appears to have paid off, as both series premiered to strong numbers.…

Cable Grows a Pair

Zombie-loving young men aren't likely to opt for 'The Good Wife' over 'The Walking Dead'

Where, oh where is a broadcast show with some chest hair? Cable series are better bets for young men by a margin that seems to get wider every fall. There are…

Tough Sledding for Broadcast TV

Nearly three-quarters of returning series face ratings shortfalls

In what’s shaping up to be an annus horribilis for the broadcast networks, ratings for returning series are plummeting and only a few newcomers are finding an audience. Eleven weeks into…