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Topic: Amazon

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

After Paris Attacks, Brands Try to Show Support on Social Without Being Insensitive

Adding to the conversation can be a challenge

When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so…

Fresh Off the Boat’s Constance Wu Can't Stop Putting Her Bunny on Instagram

Plus, the podcast that makes her angry

Specs Age 33 Claim to fame Stars as Jessica Huang in the ABC comedy Fresh Off the Boat (Tuesdays, 8:30 p.m.) Base Los Angeles Twitter @ConstanceWu Adweek: What's your morning routine? Constance Wu: I like to…

How Campbell's Is Offering Recipes via Amazon's Voice-Control System

Say 'hello' to our Jetsons-like future

Amazon is trying to make our homes resemble the futuristic dwellings of The Jetsons, the late 20th-Century cartoon about a family in space. And brands are getting on board.  The latest…

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

It's all about targeting copy and images

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for…

Wolff Olins' First North American President Wants to Change How Consumers Experience Brands

Former Amazon, R/GA creative director takes reins

Brand consultancy Wolff Olins announced this week it has hired Tim Allen as its first North American president. Allen brings a colorful, nontraditional career in branding and design to the new…

Amazon Studios Chief Talks Woody Allen, Today's New Pilots and Ratings

Roy Price plots his streaming service's future

Just two and a half years ago, Amazon Studios did not exist as a streaming service. But since then, Amazon has slowly but surely built up a stable of original…

Why Amazon Says It Doesn't Care 'What Netflix Is Doing'

Streaming service focuses on quality

Amazon's streaming video service—part of Amazon Prime—may lag far behind Netflix when it comes to popularity, but CEO Jeff Bezos' company says it cares more about the quality of the…

It Wasn't an April Fools' Joke: Amazon Dash Buttons Are Available Now for $5

But will anybody buy them?

Amazon's Dash buttons are here, going on sale on the e-commerce giant's website today for $5 each. Eighteen brands are offering the buttons, which let consumers place them around the house,…

In This Online Store, Viewing Ads Could Lead to Discounts

Jet.com is lowering bills wherever it can

New e-commerce site Jet.com plans to turn advertising revenue into consumer savings. CEO Marc Lore developed the site to get a piece of the potentially trillion-dollar e-commerce market, and to…

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