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Topic: Amazon

EBay Opens Up Its Data for Ad Targeting Follows lead of Amazon, Google and Facebook

Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown…

April 8, 2013, 3:45 PM EDT

Amazon Picks Up Bibliophilic Social Platform Goodreads Facebook looks to make books more shareable

Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle,…

March 28, 2013, 5:29 PM EDT

The Weather Company Assembles Ad Tech's Miami Heat New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

March 18, 2013, 12:00 AM EDT

Consumers Visit Retailers, Then Go Online for Cheaper Sources The victims, demographics and rationales behind showrooming

Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).…

March 14, 2013, 7:03 AM EDT

Amazon Expands Its Mobile Ad Network Launches ad placement tools for Android app developers

Amazon has spent the past few years assembling an advertising juggernaut in preparation for a grand roll-out this year. The e-commerce giant took a sizeable step toward that end on…

March 4, 2013, 8:47 PM EST

Facebook Eying Movies, Books, TV as Next Dominant Social Content Discussing plans with Dish Network, Comcast

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles…

February 12, 2013, 4:53 PM EST

AmEx Looks to Ignite Real Twitter Shopping Using hashtags, card members can now buy gift cards, tablets, Xboxes

Social commerce is typically Facebook’s and maybe Pinterest’s domain. But Twitter doesn’t usually factor into the conversation. American Express began to change that last year when it rolled out the ability…

February 11, 2013, 6:00 PM EST

Facebook Card's Big Implications for Advertising, Shopping New gift card business could help tie online ads and offline purchases

During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…

January 31, 2013, 3:32 PM EST

The Most Popular Brands of the Year YouGov ranks the top companies for 2012

Subway was the top brand in the U.S. for a third year in a row, while two huge tech companies, Google and Apple, which battled privacy issues and product defects,…

January 28, 2013, 12:02 AM EST

Apple's Music Tech Firm Looks to Push Into TV Ads Gracenote aims to make advanced and social TV ads a reality

Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was…

January 16, 2013, 3:18 PM EST

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