Advertisement

Topic: Amazon

Why Amazon's Deal With Twitch Makes Sense

Mobile and streaming video are priorities for both

While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match. There's no denying that Google would…

Amazon—Not YouTube—Acquires Twitch

Gaming video site reportedly sells for $970 million

In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online…

Amazon Sponsored Links Seen as Direct Threat to Google AdWords

E-commerce giant tapping its data for ads

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online,…

Uber's Delivery Play Shows Logistic Brands Are Under Attack

UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

The 4 Biggest Marketing Implications From Amazon's Fire Phone

Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

Yahoo's Self-Service Ads Reportedly to Include Premium

Could help slumping sales

In a bid to shore up display ad revenue, Yahoo will reportedly begin offering media buyers a self-service version of its premium ad management tool, Yahoo Ad Manager (YAM) Plus. Access…

Amazon Bets on Small Businesses to Win Mobile Payment Space

Makes its move into bricks-and-mortar retail

Amazon rolled out a new mobile point-of-sale service today dubbed Amazon Local Register that competes directly with Square and PayPal to push retailers and merchants to accept in-store transactions through…

Amazon Has the Best Consumer Perception of Any Brand

Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail

Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

The Best-Loved Brands in the LGBT Community

Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

Advertisement