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Topic: Amazon

Amazon's Touching Interfaith Ad Appeals to the Better Angels of a Divided World

Spot promotes tolerance with a vicar and an imam

A quick glance at any news ticker or social media feed might lead one to conclude that ours is a world split by class, race, nationality and political persuasion. Amazon, however,…

Amazon Has a Great Strategy to Lure Consumers to Echo: Exclusive Holiday Deals

Santa, meet Alexa

Amazon just gave a preview on how it's bringing voice-recognition deals to Black Friday and Cyber Monday. The retail giant today introduced a bevy of discounted holiday offers, which include everything…

How This Agency Built Its Own App Using Amazon Echo

Voice skills have become big business for Rain

Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded…

Smart Home Devices Are Giving Brands a Whole New Way to Advertise

Tide, Patrón offer tips through voice assistants

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages…

Big Brands Are Already Targeting Their Competitors With Apple Search Ads

Domino's, Amazon push for app downloads

When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

Matthew Weiner Heads to Amazon for His Next TV Move After Mad Men

The 8-episode series will be set in present day

A year and a half after wrapping his iconic TV series Mad Men, the show's creator, Matthew Weiner, has finally picked his next TV project. The creator is leaving AMC for…

It Might Surprise You That Transparent Star Amy Landecker Is in These TV Ads

She's an accomplished voiceover artist

Specs Name Amy Landecker Age 47 Claim to fame Stars as Sarah Pfefferman in Amazon Prime's Transparent Base Los Angeles Twitter @AmyLandecker Adweek: What's the first information you consume in the morning?  Amy Landecker: The very first thing I'm…

Jeff Bezos Isn't Convinced That the Washington Post Can Survive on Payment Services

He also slams Trump and Peter Thiel

Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair's New…

How Jeff Bezos Is Turning the Washington Post Into a Digitally Driven Publisher

Paper's executive editor talks aggregation, election coverage

SAN FRANCISCO—When Amazon CEO Jeff Bezos took over the Washington Post in 2013, many wondered what a tech exec's leadership would look like at a 140-year-old newspaper. But with a growing…

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