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Topic: Allstate

College Football Playoff Quickly Becomes a TV and Social Media Power Player

Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game

They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

The Week's Best Parties: From Central Perk to Central Park [Photos]

Fashion Week fêtes, Oprah's 'Standing O-Vation' and a timely domestic violence campaign

Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.

Major League Soccer Is Using World Cup Fever to Score New Fans

CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final

Send bad luck to Argentina or Germany

Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't…

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]

We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

Allstate's Mayhem Is Fiddling With Vine While Brackets Burn

Every upset is cause for celebration

Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership…

Allstate’s Marketing Boss Talks Up ‘March Mayhem’

Assessing the ROI from such a large-scale push

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed…

Izea's New Exchange Puts Social Media Reach Up for Auction

Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

A Creative Agency That Applies Political Tactics to Brands

Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

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