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Topic: Allstate

Allstate's Mayhem Is Fiddling With Vine While Brackets Burn Every upset is cause for celebration

Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership…

March 25, 2014, 4:53 PM EDT

Allstate’s Marketing Boss Talks Up ‘March Mayhem’ Assessing the ROI from such a large-scale push

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed…

March 25, 2014, 6:29 AM EDT

Izea's New Exchange Puts Social Media Reach Up for Auction Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

March 17, 2014, 6:32 AM EDT

A Creative Agency That Applies Political Tactics to Brands Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

August 22, 2013, 7:05 AM EDT

LinkedIn Unveils Sponsored Updates for Desktop and Mobile Professional social net keeps building ad business

LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its 225-million-users-strong business professionals social net. Companies and other organizations with LinkedIn…

July 23, 2013, 11:56 AM EDT

Outsider Agencies Are Drawn to NYC Like Moths to a Flame Hard to get respect

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…

April 22, 2013, 9:19 PM EDT

Starcom Joins Esurance Media Roster Havas retains direct-response duties

Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the lead…

April 5, 2013, 3:10 PM EDT

Capital One May Get Charles Barkley on Twitter Underscores financial giant's social-media focus

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…

March 22, 2013, 5:52 PM EDT

BlueGlass Buys Idealizer to Gain European Foothold Small shops expand globally for big brands

As big brands increasingly seek out global digital services, it gets increasingly difficult for a small domestic-only shop to secure their accounts. And that's precisely why Tampa-based BlueGlass announced today that…

February 19, 2013, 5:00 AM EST

Dean Winters Causes Historic Mayhem in Grand New Allstate Ad Epic wrap to the Super Bowl

In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super…

January 31, 2013, 11:53 AM EST

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