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Topic: Allstate

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the First Time

And he isn't great with trees

Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really,…

Allstate Vows to Protect Your Firsts in This Lovely Ad About a Gay Couple's First Child

An intimate take on family

A gay couple and their daughter are the centerpiece of this family-focused ad for Allstate. After the pair explain their year of firsts—including their marriage, and the adoption that followed—Allstate…

Why Allstate Is Going to Drop an Actual Car Through a Shredder

Pitting college football fans against each other

Allstate's month-long #MayhemTweetOff comes to a crushing conclusion ahead of Saturday's SEC championship game. Before the Florida Gators and Alabama Crimson Tide take to the field at the Georgia Dome, their…

Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO

Despite Fogle fallout, new exec says it's 'exciting time' for the chain

Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately.  Tripodi replaces Tony Pace, who announced this…

How Roger Ailes Built Fox News Into a Media Powerhouse

And why he would never be a political candidate like Trump

Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on…

What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

Why This Broadcaster Is Going Beyond TV to Wearables and VR

Telemundo is gaining on Spanish-language rival Univision

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

Meet the Biker Dude Allstate Is Paying to Ride to Every State Capital in America

Selling safety with a bike, a beard and tattoos

Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none. And that's why…

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