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Topic: Allstate

Outsider Agencies Are Drawn to NYC Like Moths to a Flame Hard to get respect

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…

April 22, 2013, 9:19 PM EDT

Starcom Joins Esurance Media Roster Havas retains direct-response duties

Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the lead…

April 5, 2013, 3:10 PM EDT

Capital One May Get Charles Barkley on Twitter Underscores financial giant's social-media focus

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…

March 22, 2013, 5:52 PM EDT

BlueGlass Buys Idealizer to Gain European Foothold Small shops expand globally for big brands

As big brands increasingly seek out global digital services, it gets increasingly difficult for a small domestic-only shop to secure their accounts. And that's precisely why Tampa-based BlueGlass announced today that…

February 19, 2013, 5:00 AM EST

Dean Winters Causes Historic Mayhem in Grand New Allstate Ad Epic wrap to the Super Bowl

In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super…

January 31, 2013, 11:53 AM EST

Top 10 Commercials of the Week: Jan. 18-25 Nike counts on Kobe, Barclays counts your pennies, and you can count on the Guinness clock

This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the…

January 25, 2013, 8:42 AM EST

The Spot: 'Mayhem' Forever Dean Winters is reborn as Leo Burnett's iconic Allstate campaign keeps making mischief

IDEA: Two and a half years after it was born, Allstate's "Mayhem" campaign is now going into labor. As mayhem personified, Dean Winters has played dozens of mischievous roles, representing…

January 22, 2013, 5:37 AM EST

New Title Game Sponsorship Could Cost Up to $35 Million IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

January 7, 2013, 5:17 PM EST

Allstate Features Home Ravaged by Hurricane Sandy in Ad, but Fights Owners on Claim Staten Island couple cry foul

Allstate finds itself weathering a storm of bad publicity owing to a recent commercial that showed its "agents of good" rushing in to provide assistance in the wake of the…

January 4, 2013, 9:36 AM EST

Allstate's 'Don't Text and Drive' PSA Crashes Into Theaters A fright before your film

Nothing quite spoils the holidays like crashing through the windshield of your car because you were texting behind the wheel. Dummy. This PSA from Allstate from Leo Burnett—made in 2010…

December 8, 2011, 11:37 AM EST

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