Topic: Airlines

The Spot: Frequent Fliers Southwest Airlines knocks people around to illustrate the perils of business travel

IDEA: You are now free to move about the obstacle course—but be ready to get punched and pushed into a sea of grubby water or a pit of scorching foam.…

September 18, 2012, 3:27 AM EDT

Ad of the Day: Virgin The company's three airlines team up to shoot a short film at 35,000 feet

Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making…

June 11, 2012, 1:50 PM EDT

Ad of the Day: British Airways As many airlines cut back on food, BA touts its 'height cuisine' perfected for high altitudes

Foodie culture is everywhere—even at 30,000 feet. British Airways is capitalizing on the slow creep of culinary obsession with a new ad campaign called "Height Cuisine" from BBH New York focused…

May 29, 2012, 12:19 PM EDT

Perspective: Snoring in Your Seat Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

April 26, 2012, 6:22 AM EDT

Perspective: Come Fly With She After decades, the young and cheery flight attendant still dominates the ads for air travel

Back in 1971, National Airlines ran a TV spot that featured its young and attractive flight attendants chirping a tagline destined for infamy. “I’m Maggie—fly me,” said one pearly toothed…

June 9, 2011, 6:39 AM EDT

Three Move to Finals in United Continental Review Arnold, mcgarrybowen, TBWA\Chiat\Day to duel

Three shops have advanced to the final round of the review triggered by United’s merger with Continental. The finalists are Arnold, mcgarrybowen, and TBWA\Chiat\Day, according to United Continental Holdings. A selection…

May 14, 2011, 7:40 AM EDT