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Topic: Aflac

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Aflac Sends Its Duck to a Yoga Class Duck does downward facing dog in new TV spot

Aflac, the leading provider of supplemental insurance in the U.S., has sent its mascot duck to a yoga class, and predictably, the duck doesn’t quite get the hang of it. The…

August 6, 2014, 3:16 PM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

The Marlboro Man Still Sells Cigarettes E-cigarettes get tough

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…

April 11, 2013, 12:07 PM EDT

The Spot: Lame Duck Aflac's iconic bird gets hurt, and goes silent, in the latest evolution of the insurer's campaign

IDEA: The Aflac duck, American advertising's finest feathered friend, is nothing without his distinctive squawk. Or is he? The bird, who's been quacking out the supplemental insurance company's name in…

February 12, 2013, 6:15 AM EST

Want to Skip Those Veloster Pre-Roll Ads? What's It Worth to You? SpotXchange bows SkipIt, a service that allows users to bypass an ad for a small fee

You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a company…

April 2, 2012, 10:12 AM EDT

Arnold Continues Digital Hiring Spree Digitas' Seaborn is latest recruit

The digital makeover of Arnold continues, with the hiring of Digitas' Elliott Seaborn in a senior account management role. Seaborn, 40, becomes the fifth executive director at Arnold Boston. He'll work…

May 26, 2011, 3:09 PM EDT

Meet the New Voice of the Aflac Duck Dan McKeague quacks his way to a new gig

It doesn't look like a duck, but it quacks like a duck, and that's all that matters to Aflac. After a monthlong search, the insurance company has chosen 36-year-old Dan…

April 26, 2011, 3:24 PM EDT

Auditions for Aflac duck not going that well

A couple of tips for anyone who'd like to be the next voice of the Aflac duck: Realize that potential future employers will read your Twitter feed. And do not—I…

April 6, 2011, 5:16 PM EDT

Aflac cans Gilbert Gottfried for Japan jokes

After more than a decade as the grating voice behind Aflac's web-footed mascot, comedian Gilbert Gottfried has been fired for making jokes on Twitter about the devastating Japanese tsunami. On…

March 14, 2011, 9:31 PM EDT

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