Topic: advertising metrics
Type
Facebook Beefs Up Ad Analytics
Adds detailed metrics, attribution window
Advertisers are spending a lot more money on Facebook, and naturally they want to know more about how their paid campaigns are performing. So Facebook is doing something about it. The…
Nielsen, GroupM Tool Measures Metrics Across TV and Web
Companies exploring similar ratings standard for mobile, social
Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen…
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