Topic: advertising metrics

Facebook Beefs Up Ad Analytics

Adds detailed metrics, attribution window

Advertisers are spending a lot more money on Facebook, and naturally they want to know more about how their paid campaigns are performing. So Facebook is doing something about it. The…

Nielsen, GroupM Tool Measures Metrics Across TV and Web

Companies exploring similar ratings standard for mobile, social

Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen…