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Topic: Advertising

What Does 'OmniPub' Have to Do With Creativity? Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

July 31, 2013, 4:38 PM EDT

The Five Best Brand Activations We've Seen at Comic-Con A bouncy castle, sharksplosion and more

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat…

July 19, 2013, 3:02 PM EDT

More Than 200 Retailers Have Been Targeted By Patent Trolls Legislation reform is gaining momentum

There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has…

June 9, 2013, 11:20 PM EDT

The New York Times Reinvents the Boring Banner Ad Just don't call it 'native'

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…

May 20, 2013, 9:55 PM EDT

This Summer Could Be the Breakthrough in Mobile Advertising Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

May 19, 2013, 11:07 PM EDT

What Exactly Does ‘Do Not Track’ Mean? Digital Advertising Alliance is fighting misinformation

The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months. Rockefeller, a big proponent…

May 6, 2013, 10:17 PM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

Twitter Reportedly Seeking TV Deals With Viacom, NBCU Advertising would run next to video content, with revenues split

In a quest to add high-quality video content to its text-based offerings, Twitter is trying to close partnership deals with Viacom and Comcast's NBCUniversal, Bloomberg reported, citing unnamed sources close…

April 16, 2013, 10:04 AM EDT

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