Topic: ad targeting

Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

It designed 6,000 branded pins in a year

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed…

Pinterest Poaches Snapchat Exec for New Ad Measurement Role

Gunnard Johnson will help build out data and analytics

As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role. The image-sharing site…

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Expedia and Playboy are among the first to sign on

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's…

5 Tips For Executing Cross-Device Targeting

Experts share how to get the most from data-heavy campaigns

Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more chances than ever to holistically target consumers…

Here Are the 20 Sites Holiday Season Toy Advertisers Need to Target

Lots of surprises, like The Onion

OK, so you are an online toy seller. Maybe you are an e-commerce entrepreneur who stocks items in your two-car garage, or maybe you are the digital lead at FAO Schwarz—doesn't…

Online Ads for High-Paying Jobs Are Targeting Men More Than Women

New study uncovers gender bias

A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men. Researchers from Carnegie Mellon University said their study looking at online…

Instagram Unleashes a Fully Operational Ad Business

With shopping links and Facebook-powered targeting

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is…

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video

New format ready by summer

Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content. Twitter has been heavily promoting autoplay in its latest…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…