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Twitter's Tailored Audiences Program Gets More Targeted New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

January 14, 2014, 2:37 PM EST

Holiday Catalogs Data and Top 15 Cities, per Popular iPad App A ton of viewing happens in Texas

The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the…

December 19, 2013, 4:47 PM EST

Google’s Latest Role: The Cookie Monster Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

November 11, 2013, 10:33 PM EST

Facebook's Free WiFi Play May Improve Its Local Ads Data, Business Pages Teams with Cisco to trade check-ins for wireless access

Facebook and Cisco are rolling out a free WiFi system for businesses. But here's the catch: to take advantage of this free Web surfing, consumers are required to check-in to…

October 2, 2013, 5:06 PM EDT

Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange Vegas hotel sees bookings jump 87% in early test

Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site…

July 11, 2013, 11:03 AM EDT

Facebook Gives Developers and Brands Ability to Target Consumers A new application for Custom Audiences

Facebook now provides a way for developers and brands to target consumers, resulting in more relevant ads on the website and native apps. Developers speaking at Mobile DevCon 2013 in…

May 3, 2013, 12:35 PM EDT

Twitter Opens Ad Demand Floodgates With Self-Serve Expansion No change in frequency of ads served, says exec

Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…

April 30, 2013, 4:17 PM EDT

Twitter Inks Content Partnership Deal With BBC America Latest of several positioning moves made by the company this week

In an ongoing effort to provide high-quality video for its website while gaining ad revenue, Twitter has reached a content deal with BBC America, the cable network announced via a…

April 19, 2013, 1:11 PM EDT

Twitter Looks to Emulate Google With Keyword Ad Targeting Social giant continues to roll out more marketing options

The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly,…

April 17, 2013, 1:02 PM EDT

Talking Mobile Ads Are No Joke Leo Burnett, OMD and Digitas will pitch the promos to brands

It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed…

April 1, 2013, 1:16 PM EDT

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