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Topic: ad targeting

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Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants like Target can upload catalogs and then zero in on consumers

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart…

February 17, 2015, 1:25 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

PopSugar Set to Launch a Nifty Social Shopping App This Month Will the publisher's data push it past the competition?

PopSugar, the leading indie women's lifestyle publisher, knows a ton about millennial women, and it’s now layering its data atop its shopping-based ShopStyle network to create Fave, a social commerce…

November 2, 2014, 11:02 PM EST

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

September 23, 2014, 3:08 PM EDT

Twitter's Tailored Audiences Program Gets More Targeted New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

January 14, 2014, 2:37 PM EST

Holiday Catalogs Data and Top 15 Cities, per Popular iPad App A ton of viewing happens in Texas

The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the…

December 19, 2013, 4:47 PM EST

Google’s Latest Role: The Cookie Monster Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

November 11, 2013, 10:33 PM EST

Facebook's Free WiFi Play May Improve Its Local Ads Data, Business Pages Teams with Cisco to trade check-ins for wireless access

Facebook and Cisco are rolling out a free WiFi system for businesses. But here's the catch: to take advantage of this free Web surfing, consumers are required to check-in to…

October 2, 2013, 5:06 PM EDT

Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange Vegas hotel sees bookings jump 87% in early test

Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site…

July 11, 2013, 11:03 AM EDT

Facebook Gives Developers and Brands Ability to Target Consumers A new application for Custom Audiences

Facebook now provides a way for developers and brands to target consumers, resulting in more relevant ads on the website and native apps. Developers speaking at Mobile DevCon 2013 in…

May 3, 2013, 12:35 PM EDT

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