Topic: Ad Sales

UPDATED: Keith Turner to Replace David Lawenda at Univision

Ad sales president out, former NFL exec in

President of ad sales David Lawenda is leaving Univision in early September, a memo from Univision CEO Randy Falco to staffers said on Thursday morning. "David Lawenda informed me that…

Meet the 'Glamour' Generation

Women's monthly embraces the millennial woman

Founded in 1939, Glamour has long seen its mission as empowering women, with uplifting stories, tips and advice. But if today’s women in their 20s and 30s are more likely to…

Google to Announce Ad Exchange Direct Deals Marketplace in April

Company also debuts GoMo for Publishers

Google will announce in April an ad exchange direct deals marketplace, the company’s vp of new products and solutions Karim Temsamani said today during the Interactive Advertising Bureau’s Annual Leadership…

Nascar to Take Digital Platforms Back From Turner Sports

Seeking digital agency for site relaunch

Nascar has asked Turner Sports for the keys to and is now looking for a digital agency to help navigate a site relaunch. In an agreement announced Monday, Nascar will…

Blustery With a Chance of Down Parkas

Paul Walsh isn't your average run-of-the-mill meteorologist

Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen. Paul Walsh, a former meteorologist with…

NBCU Taps Turner's Linda Yaccarino as Cable Ad Sales Chief

Will take over for NBCU ad exec Dave Cassaro

Turner Entertainment’s top sales and marketing exec, Linda Yaccarino, is reportedly taking over as NBCU’s new head of cable advertising from current ad chief Dave Cassaro, the New York Post…

NBCU Cable Clinches Record Upfront Haul

Sales chief Cassaro gets big rate increases for USA, Bravo

There are a few stray deals to wrap before a final 2011-12 tally may be formulated, but for all intents and purposes, the upfront marketplace is closed for business. All told,…

NBA Lockout Will Cost Networks Billions

Pro hoops debacle could be a disaster for ESPN, TNT

Minutes after the NBA officially announced the July 1 lockout, Sacramento Kings forward/center DeMarcus Cousins offered what was perhaps the most cogent, and funny, take on the players’ financial prospects.…

Cable in Ad Sales Driver’s Seat

MagnaGlobal forecasts 11% gain in revenues

Everything’s coming up roses for the cable TV networks, as a once thorny ad sales market promises to be particularly sweet smelling in 2011. According to IPG’s MagnaGlobal, the national cable…