Topic: ad platforms

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads

Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

LinkedIn's Roadshow Heads to Cannes

With a new slate of ad offerings, a social network goes deal-making on the Riviera

The Cannes Lions festival has become a tech playground, and LinkedIn has embraced the event to strengthen its industry ties. At last year’s festival, agencies and brands still demanded improved products…

Lorde's 'Royals' Hit Maybach-Targeting Marketers in the Wallet

Cautionary tale about programmatic

They'll probably never own a Maybach, but that hasn't stopped millennials from being curious about the car brand thanks to it being referenced in "Royals," an infectious tune by New…

Google Coughs Up Cookie Dough for Apple Breach

Paying $17M in privacy lapse

Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari…

Google's $1,000 Stock Means Billions to Founders' Bank Accounts

It's a good time to be Sergey Brin or Larry Page

$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million…

Is It Good for Publishers When Advertisers Are Distributors?

Someone else controls the environment

Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting…

Razorfish Formalizes Ad Product Practice

Digital shop launches Co-Lab initiative

Agencies have been partnering with emerging media platforms for years to create new ad products. And on the flip side, over the last 18 months, it's been en vogue for…