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Topic: Ad of The Day

Ad of the Day: Nike Reaches High and Low in Perfectly Gleeful 4-Minute World Cup Spot Ronaldo, Neymar and Rooney, but also Kobe and the Hulk

Nike's launch spot for its "Risk Everything" campaign around this summer's World Cup was somber and serious—with the darkness of Jonathan Glazer's direction in some ways running counter to Nike's…

April 25, 2014, 1:57 PM EDT

Ad of the Day: Life Jacket Maker's Chilling Site Makes You Feel Like You're Drowning Scroll to stay afloat

If you have an intense fear of drowning, this ad is not for you. Paris agency CLM BBDO created "Sortie En Mar," or "A Trip Out to Sea," a vivid, first-person…

April 24, 2014, 10:55 AM EDT

Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot And is that a nod to Dove at the end?

Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example,…

April 23, 2014, 11:15 AM EDT

Ad of the Day: Axe Helps a Guy Get the Girl He's Chased for All of Human History He smells better now

Axe is growing up. Well, sort of. In an attempt to shed its image as the preferred scent of horny, pubescent boys, the Unilever brand has been moving away from its…

April 22, 2014, 2:36 PM EDT

Ad of the Day: Watching Sex Scenes With Your Parents Is Weird, Says HBO With HBO Go, you don't have to

As someone who once, as a teenager, was watching this George Carlin bit when his parents walked into the room, I can appreciate SS+K's new HBO campaign, aimed at millennials,…

April 21, 2014, 1:06 PM EDT

Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know Slices of life from Canada

Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The…

April 18, 2014, 1:27 PM EDT

Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic Youngest pair to row all the way

Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the…

April 17, 2014, 10:15 AM EDT

Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup Spot So Far A one-legged boy grows into a champion

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to…

April 16, 2014, 12:29 PM EDT

Ad of the Day: Maxwell House Says Its Coffee Is Good, Not Great, and Means It W+K takes aim at hype

In an age where you can find a Starbucks on every block and a trendy café frequented by coffee snobs who wouldn't be caught dead in a Starbucks on every…

April 15, 2014, 3:33 PM EDT

Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go? Incredible series by Ogilvy

IBM wants you to know it's everywhere. It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish. With…

April 14, 2014, 10:08 AM EDT

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