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Topic: ad agency

Mcgarrybowen N.Y. Hires a New President

Simon Pearce takes over, Tom Sewell gets a new post

BBDO executive Simon Pearce is the new president of mcgarrybowen New York. He will take over for Tom Sewell, who has been in that job since last May and will…

Can 72andSunny Convince Brands That Good Works Will Drive Sales?

Nonprofit exec Jim Moriarty heads new practice

72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10…

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

First step in founders' succession plans

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby…

Lori Senecal Takes Global CEO Role at CP+B

Will keep MDC position and board seat

Lori Senecal has become global CEO of Crispin Porter + Bogusky, a new role at the MDC Partners' agency. Since last summer, Senecal has been president and CEO of the MDC…

Eric Mower + Associates Gets a Presence in New York

Merges with PR player Middleton & Gendron

Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a presence…

With a Redesigned Website, The New Yorker Hires an Ad Agency

SS+K lands assignment after a review

The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.  SS+K in New York has landed the assignment after…

McCann New York Gets a Digital Chief

Daniel Bennett comes from AnalogFolk

Daniel Bennett, the managing director of AnalogFolk in New York, is joining the N.Y. office of McCann Erickson as chief digital officer. While the title is new at the Interpublic Group…

How Does Kiehl's Launch a New Product? By Sending It to Space, Of Course

New campaign looks for social liftoff

Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of…

Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks

Swipe method seen as solution to fat fingers

Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away. Today, Xaxis…

This Boston Agency Creates Apps for Cisco

Forge embraces the city's university and vc culture

Specs Who Partners and founders Rob Stewart (l.), CCO; and Harry Chapin, CEO What Branding and advertising agency Where Outside agency offices in Boston’s Back Bay Like many Boston independent agencies, Forge benefits from…

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