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Topic: ad agency

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Eric Mower + Associates Gets a Presence in New York Merges with PR player Middleton & Gendron

Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a presence…

October 22, 2014, 1:45 PM EDT

With a Redesigned Website, The New Yorker Hires an Ad Agency SS+K lands assignment after a review

The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.  SS+K in New York has landed the assignment after…

July 29, 2014, 4:44 PM EDT

McCann New York Gets a Digital Chief Daniel Bennett comes from AnalogFolk

Daniel Bennett, the managing director of AnalogFolk in New York, is joining the N.Y. office of McCann Erickson as chief digital officer. While the title is new at the Interpublic Group…

July 17, 2014, 12:07 PM EDT

How Does Kiehl's Launch a New Product? By Sending It to Space, Of Course New campaign looks for social liftoff

Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of…

June 11, 2014, 6:30 AM EDT

Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks Swipe method seen as solution to fat fingers

Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away. Today, Xaxis…

November 6, 2013, 12:28 PM EST

This Boston Agency Creates Apps for Cisco Forge embraces the city's university and vc culture

Specs Who Partners and founders Rob Stewart (l.), CCO; and Harry Chapin, CEO What Branding and advertising agency Where Outside agency offices in Boston’s Back Bay Like many Boston independent agencies, Forge benefits from…

October 16, 2013, 10:19 PM EDT

New Agency Plans to Hire Military Veterans Ayni Brigade's founders include one

The founders of a new agency unveiled Tuesday plan to focus their hiring efforts primarily on military veterans. The shop, named Ayni Brigade, brings together CEO Mark Russell and creative vp…

September 10, 2013, 7:23 PM EDT

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