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Topic: ad agency

This Lifestyle Marketing Group Embraces Millennials' Diversity

Helps brands reach today's multicultural audience

Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung What Marketing…

This Agency Can Create Your Campaign, Publish Your Book and Drop Your Album

Boxing Clever is St. Louis's one-stop shop

Specs Who Ecd Jim Harper (l.) and president and owner Dave Scott What Full-service ad agency Where St. Louis In today's world, you have to do it all—and that's exactly what Boxing Clever does.…

Susan Credle Will Leave Leo Burnett to Help Ignite Creativity at FCB

The next global CCO is known for work on M&M's, Allstate

Susan Credle is the new global chief creative officer at FCB, replacing Jonathan Harries, who's held the post since 2006 and will now become chairman. The changes take effect on…

How the Men's Room at Mullen Lowe L.A. Became a Reddit Sensation

Started with call for decorating suggestions

Mullen Lowe L.A.'s office manager just needed some advice on how to spruce up the agency's men's room for a client visit. She had no idea she was creating an…

How the Ad Industry Can Be Truly Inventive (and Effective) Again

Elevate problems to find solutions

Once upon a time, not too long ago, being an adman or woman was a pretty sweet gig. Not just because of the glamour, the Mad Men-type excesses, the bottomless…

With Hire, Deutsch Takes the First Step in Jump-Starting Its New York Operations

OMD's Tara Levine signs on as CMO

Tara Levine is the new CMO at Deutsch New York as its execs seek to reinvent the office under the agency's new North American leadership team led by chief Mike…

Mcgarrybowen N.Y. Hires a New President

Simon Pearce takes over, Tom Sewell gets a new post

BBDO executive Simon Pearce is the new president of mcgarrybowen New York. He will take over for Tom Sewell, who has been in that job since last May and will…

Can 72andSunny Convince Brands That Good Works Will Drive Sales?

Nonprofit exec Jim Moriarty heads new practice

72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10…

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

First step in founders' succession plans

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby…

Lori Senecal Takes Global CEO Role at CP+B

Will keep MDC position and board seat

Lori Senecal has become global CEO of Crispin Porter + Bogusky, a new role at the MDC Partners' agency. Since last summer, Senecal has been president and CEO of the MDC…

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