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Topic: Accounts

Type
Hershey Will Add to Its Roster of Creative Agencies Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

January 23, 2015, 3:33 PM EST

Wieden + Kennedy Joins Verizon Agency Roster Adds brand and strategy work from mcgarrybowen

Wieden & Kennedy is the newest agency to join Verizon's roster, after being given brand and strategy work for the telecommunications giant. The assignment had previously been handled by Verizon…

January 15, 2015, 3:58 PM EST

Tesco, Britain's Largest Grocer, Leaves Wieden + Kennedy for BBH Coveted account spends $170 million annually

The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million…

January 15, 2015, 7:37 AM EST

S.C. Johnson Moves Global Media Planning to New Agency PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

January 13, 2015, 9:46 AM EST

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

January 6, 2015, 3:16 PM EST

Scotts Miracle-Gro Starts a Media Agency Search MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said. WPP Group's MEC is…

December 19, 2014, 2:22 PM EST

L'Oreal's Luxury Brands Make Shift in Comms Planning Business goes to MEC, from Optimedia

It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal,…

December 18, 2014, 3:08 PM EST

Carnival Asks Consumers to Choose Its First Super Bowl Commercial Voting begins on four BBDO rough cuts

Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta. The spots are "Getaway," which…

December 18, 2014, 12:26 PM EST

After 15 Years With BBH, Johnnie Walker Picks a New Agency Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

December 18, 2014, 10:46 AM EST

Here's How WPP Will Handle Sunscreen Rivals After Merck Win JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

December 16, 2014, 5:25 PM EST

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