Topic: Accenture

Infographic: How Your Age Affects What You Share on Social Media

What brands can learn from students to grandparents

Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture…

'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat

Who will consumers trust—bloggers or brands?

Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog…

This Agency Was Tackling Search Before Google Even Existed

Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

TBWA\Chiat\Day N.Y. Adds Top Managers

Office boss Harwood-Matthews seeks 'roundtable approach'

Talk about a baptism of fire. Robert Harwood-Matthews, in his first five months as president of the New York office of TBWA\Chiat\Day, has lost one of his office’s biggest accounts (Vonage)…

Accenture (Finally) Picks New Creative Shop

TBWA succeeds Young & Rubicam

Accenture's long and winding search is finally over.  TBWA is the company's new global creative shop, succeeding longtime incumbent Young & Rubicam. Accenture's annual media spending is estimated at $50 million. Y&R defended…