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This Is What We Saw at the TV Upfronts This Year And here's what it looked like

In trying to gauge the health of the TV ad sales market, one can opt to discard macroeconomic data on the GDP and spreadsheets on scatter rates. In fact, look…

May 19, 2013, 11:05 PM EDT

Nielsen Explores Mobile TV Tracking With ABC Will measure audience demographics and ad reach

ABC will participate in Nielsen's first test of new technology designed to track mobile TV viewers, Variety reported. The test, part of Nielsen's Online Campaign Ratings system, will run until September,…

May 15, 2013, 12:12 PM EDT

ABC Overhauls Fall Schedule Network makes big bets on Tuesday night

In what has become a somewhat hoary upfront tradition, Jimmy Kimmel on Tuesday took the stage at New York’s Avery Fisher Hall and gleefully skewered the broadcast TV business. “Let’s call…

May 15, 2013, 12:02 PM EDT

David Muir Talks About Reporting From Iran From one hotspot to the next

Specs Who David Muir Age 39 New gig Co-anchor of ABC’s 20/20 (with Elizabeth Vargas) Old gig Continues on World News With David Muir on weekends How did you get started in the news business?…

May 13, 2013, 10:37 PM EDT

ABC, CBS Firm Up Their Fall Schedules Nets heavy up on comedy, part ways with underperforming legacy series

On the Friday night before the TV world converges on New York for the upfronts, word about their respective orders, renewals and cancelations is starting to trickle in from the…

May 10, 2013, 11:55 PM EDT

Ads for The Office Finale Could Go for $400,000 NBC sets premium rates

Parting is such sweet sorrow, but NBC is taking the sting out of series finale of The Office by tacking an extra 15 minutes onto the one-hour running time. The Peacock…

May 7, 2013, 9:35 PM EDT

These TV Pilots Look Like Sure Bets for Fall According to insiders

For all the talk about binge viewing, the most crucial period of TV time suckage doesn’t involve Johnny Lunchbox sawing through three seasons of Breaking Bad on Netflix. As part…

May 5, 2013, 11:09 PM EDT

Why Everything You Think You Know About American Idol Is Dead Wrong Fox workhorse still a top earner

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…

April 30, 2013, 8:27 PM EDT

Nielsen Launches Product to Measure Online Audiences NBC, Fox, ABC, AOL, CBS, Univision, Discovery, A+E all part of pilot program

Nielsen will now measure online TV audiences with its new product, Digital Program Ratings, The Wall Street Journal reported. Broadcast and cable networks such as NBC, Fox, ABC, AOL, CBS,…

April 30, 2013, 3:01 PM EDT

Has Demand for Broadcast TV Inventory Already Topped Out? Looking at a flat upfront

While it will be a number of weeks before the networks will be able to accurately count the house, insiders suggest the 2013-14 upfront is likely to be a bit…

April 21, 2013, 11:40 PM EDT

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