Topic: AAA

These Cinematic AAA Spots Focus on Brand's Insurance Plans Instead of Roadside Service

Life on the scenic route

In a new campaign for AAA, San Francisco agency Muh-tay-zik | Hof-fer tries to "re-imagine" the venerable American brand by focusing on how its insurance offerings—not just its roadside assistance—improve…

Ad of the Day: Finally, an AAA Commercial You Wouldn't Want Towed Away

'Emma' has heart and soul

Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses…