72andsunny | Adweek 72andsunny | Adweek
Advertisement

Topic: 72andsunny

YouTube's 10 Most-Watched Ads in October People seem to hate Samsung's Galaxy Gear, but they love the ads for it

They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting much…

November 7, 2013, 1:52 PM EST

Jay Chiat Awards Show Hands Out Two Grand Prix 72andSunny wins one for Samsung

Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work…

October 29, 2013, 12:50 PM EDT

Megan Fox, Frank Sinatra and Las Vegas Give Call of Duty Trailer a Cool New Look A zag from 72andSunny

IDEA: What happens here, stays here … particularly if the city crumbles to the ground. 72andSunny travels to a bombed-out Las Vegas for its latest jaw-dropping, live-action trailer, breaking Nov. 2,…

October 28, 2013, 10:04 PM EDT

Adweek's Top 10 Commercials of the Week Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

October 11, 2013, 9:03 AM EDT

Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts Interscope-Activision deal

As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's…

October 8, 2013, 2:44 PM EDT

Samsung Hypes Smart Watch With Wonderful Look Back at Sci-Fi's Greatest Wrist Gadgets The Jetsons, Star Trek, Dick Tracy and more

The smart watch—it's not just the stuff of science fiction anymore! But Samsung takes you back to the sci-fi wrist gadgets of yore (or rather, of the future) in this…

October 7, 2013, 11:46 AM EDT

Miss Alabama Can't Stop Sweating and Spilling in Latest Ridiculous Ad From Carl's Jr. Cleanup in Aisle 1

Carl's Jr. (aka Hardee's for those of us on the East Coast) has Miss Alabama USA, aka Katherine Webb, indulge a very important "Game Day Fantasy"—something with which she is…

October 2, 2013, 11:35 AM EDT

Turning Celebrities Into Branded Cultural Currency New intellectual property models

Public-television purists, look away now: The PBS series Avec Eric which features Michelin three-star chef Eric Ripert was completely paid for by brands like the Ritz Carlton, Cayman Tourism Board…

September 25, 2013, 1:07 PM EDT

ESPN Urges Football Fans to 'Get Up' for College GameDay New campaign with 72andSunny

Screaming fans, hammy hosts and live animals make up the centerpiece of ESPN's newest campaign pushing its College GameDay show. The new anthem spot, created with the help of 72andSunny and…

August 26, 2013, 10:02 AM EDT

Smirnoff Leaves JWT for 72andSunny Shift ends JWT's long run as a Diageo roster shop

Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group…

August 6, 2013, 1:31 PM EDT

Advertisement