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Topic: 72andsunny

To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans

GumboLive looks to break the recruiting cycle

Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

ESPN Finds 5 Famous Endorsers After Hours to Kick Off Ads for Late-Night SportsCenter

72andSunny breaks SC@Night campaign

What do George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt and William Howard Taft do late at night at National Park, while winding down after their daily Presidents Race? They…

Zac Posen Debuts an LED Dress Made by (and for) Female Coders

Fashion and tech, an inspiring combination

Fewer than 1 percent of high school girls plan to study computer science in college. Hoping to change that, Google's Made with Code initiative recently encouraged girls to design a…

Epica Seeks Higher Profile on Awards-Show Circuit

Revamps prize categories, welcomes new judges

It's been around since 1987 and is judged by advertising experts from 42 countries, but the Epica Awards hasn't enjoyed the sort of U.S. exposure seen by the likes of…

Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

Brand is into defying expectations these days

For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight…

72andSunny's 72U Just Turned a Vacant Lot in Venice Into a Great Community Meeting Spot

Site will be open for nine months

What's inspiring about a dusty patch of ground in Venice, Calif., populated with a few scraggly weeds and hemmed in by a chain link fence? Plenty, according to the team…

Adidas Wants Young Athletes to Stop Obsessing Over Leo Messi and Other Sports Stars

New spot a move away from hero worship

Kill your idols, as they say. Or, at least stop worshipping them so much. That's what Adidas' new inspirational 60-second spot from 72andSunny is about, though it'd be easy to…

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