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Topic: 72andsunny

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare

Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

Craigslist Is the Setting for This Interactive Music Video About Humanity, or at Least Weird Ads

72andSunny gets classified

Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the…

Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads

72andSunny searches the city

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the…

Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand Campaign

The world's ubiquitous host

Need a place where you can audition someone for your band? Where you can haul your giant computer equipment for a geeky meeting? Where you can fuel up with your…

Ad of the Day: Led Zeppelin's 'Immigrant Song' Drives Epic Live-Action Trailer for Destiny

72andSunny goes planet hopping with Joseph Kosinski

Ad agency 72andSunny assembled quite the crew for its latest live-action trailer for an Activision video game—in this case Destiny, a new post-apocalyptic shooter game coming out Tuesday that's set…

New Legacy Ads Trade Anger for Empowerment

1st work from 72andSunny is tagged, 'Finish it.'

Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new tagline…

Ad of the Day: Paris Hilton Is Back to Wash Cars and Sex-Eat Some Burgers

Carl's Jr. returns to the socialite who started it all

Paris Hilton has almost come full circle, returning to the hypersexualized Carl's Jr. ad campaign that began when she sudsed up a Bentley in 2005. The fast-food chain's strategy of selling…

Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

Haunting Bowie cover fuels ominous but uplifting spot

"The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter…

The Barbarian Group Adds Finance and Account Chiefs

New positions for the digital shop

The Barbarian Group in New York has added a chief financial officer and a head of account management, two new positions for the digital shop. Alex White is the CFO while…

Carl's Jr. Ad for Sticky Buns Wonders Where You Would 'Pull One Off'

Enjoy these new Cinnamon Pull-Aparts solo

Carl's Jr./Hardee's isn't a shy fast-food chain. But this time they've traded oiled-up models for innuendo. I won't spoil the new spots, but let's just say they aren't too subtle. The…

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