2014 Academy Awards | Adweek 2014 Academy Awards | Adweek
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Topic: 2014 Academy Awards

Why the Oscars Won With Women, and Adland Lost Telecast's spots were vapid

The Oscars has been dubbed the “Super Bowl for Women,” although in many ways it is the antithesis—fewer breaks, snacks and alcohol. But this year’s Oscars marked a departure from…

March 7, 2014, 12:41 PM EST

Arby's Buys Pharrell Williams' Hat for $44,100 Cool branded social play

Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, which achieved Twitter fame when the pop artist wore the eye-catching lid during the Grammys on Jan. 27. The…

March 3, 2014, 3:04 PM EST

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

Academy Awards Best Picture Supercut 2014 The Best Picture nominees in 90 seconds

Don't have time to watch Wolf of Wall Street or any of the other Best Picture contenders? Check out Wolf of Wall Street, 12 Years a Slave, American Hustle, Nebraska,…

February 23, 2014, 9:43 PM EST

Blue Chippers Return to the Red Carpet American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

February 6, 2014, 1:37 PM EST

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